Another complete branding package is in the books for The STICK Co., and the message doesn’t get much more real than what’s delivered on the new AddictionHappens.org site and with the campaigns variety of other media.
The project is grant-funded through the Garrett County Health Department and aims to increase awareness, spread knowledge and share resources for anyone wanting to know more about addiction to pain medications. This particular type of addiction is a growing problem in Garrett County and residents there are taking a stand.
The STICK Co. has managed a large outreach campaign for the program including a website launch, print and promotional materials, TV and radio commercials and more.
The website and campaign materials were designed with a bold color scheme and features relatable imagery. Addiction has many powerful statistics behind it and the STICK staff worked several of these into the central designs. The website also includes a section where visitors can share their stories about opioid addiction, extensive resources and even a “street cred” test. For more information, visit AddictionHappens.org.