Smokin’ Jack’s was originally founded in the hills of West Virginia, and has been serving the Preston County community ever since. In 2018, the restaurant was purchased, and new ownership revealed exciting growth and expansion plans. Their development team contacted The Stick Company to start a rebranding and marketing strategy campaign that would serve as the foundation of their marketing and advertising. Smokin’ Jack’s quickly moved into Morgantown, opening a second location, which then provided additional opportunities for growth and expansion (as well as additional marketing and design needs!).
Backed by the region’s best smoked BBQ, Smokin’ Jack’s is quickly making a name for itself in the community, and we at The Stick Company are excited to see what they do next!
When we first met with the new owners of Smokin’ Jack’s, we knew they had an exciting vision and plan for the restaurant, and wanted to ensure we matched that level of excitement in their branding. Our team worked to create an updated logo and branding package that incorporated the initial direction and history of the logo, but added our own touch and design to ensure it had a distinct and recognizable brand identity. Once created, our team went to work, creating a number of marketing and design needs including business cards, menu design, fully responsive website, table wraps, building signage and window wraps.
…and we are still just getting started!
Smokin’ Jack’s is the perfect combination of good food, great environment and distinct charm that provides our team with the right ingredients to create a zesty marketing campaign – and we always love working with companies that get involved in our local community. Smokin’ Jack’s has done exactly that, including their participation in the Inaugural Ride For Kids WV event benefiting WVU Medicine Childrens.