Often when people think of West Virginia, two things come to mind — Blue Collar Coal Mines and Mountaineer Football. And our team was asked to create a video where those two entities came together.
In August 2022, the WVU Mountaineer football team traveled to Grafton, WV, for a mine tour of Arch Resources Leer Mine Complex. For the team at Leer, the visit is a sense of pride, having the ability to show the players around the mine and educate them on everything that goes into producing coal. For the Mountaineers, it’s a chance to personally see the hard work and dedication instilled throughout this region. It also gives them a chance to meet with and talk to some of their biggest fans, and just share the stories on how they ended up at WVU.
The Stick Company partnered with PShep Media to help document the day, and create the video for the mine to use throughout the year. A special shoutout to both the miners and Mountaineers for taking the time to share their thoughts with us.