The Stick Co Teams Up With Leer Mines and the Mountaineers
November 2, 2022
Often when people think of West Virginia, two things come to mind — Blue Collar Coal Mines and Mountaineer Football. And our team was asked to create a video where those two entities came together.
In August 2022, the WVU Mountaineer football team traveled to Grafton, WV, for a mine tour of Arch Resources Leer Mine Complex. For the team at Leer, the visit is a sense of pride, having the ability to show the players around the mine and educate them on everything that goes into producing coal. For the Mountaineers, it’s a chance to personally see the hard work and dedication instilled throughout this region. It also gives them a chance to meet with and talk to some of their biggest fans, and just share the stories on how they ended up at WVU.
The Stick Company partnered with PShep Media to help document the day, and create the video for the mine to use throughout the year. A special shoutout to both the miners and Mountaineers for taking the time to share their thoughts with us.
This post was written and/or reviewed for accuracy by Damian Ferek.
Damian Ferek is the founder and creative lead at The Stick Company, where he brings over two decades of experience in branding, design, and large-format graphics. Known for transforming spaces through bold, strategic visuals, Damian has helped businesses across a wide range of industries elevate their identity with custom wall wraps and environmental branding. His hands-on approach and passion for storytelling continue to shape some of the region’s most impactful visual experiences. Connect with Damian on LinkedIn.