Leaping Into the FROG Cart Wrap
The Stick Company was proud to partner with Ronald McDonald House Charities as part of their launch of the FROG cart. The FROG, standing for Family-Room-On-the-Go, is the first of its kind to be introduced as a partnership with WVU Medicine Children’s Hospital.
This cart helps provide the some of the benefits of the Ronald McDonald House on-site at the hospital such as snacks, games, toiletries, and crafts. In many situations, families are unable or choose not to leave the hospital during these difficult times, and so the FROG cart was created to help bring the values and comfort of the Ronald McDonald House to the hospital.
The Stick Company was challenged to design the look and feel of the cart. Knowing its purpose, designer Maria Ashenfelder went to work to create a design that immediately gained the attention of all those involved in the project. The design provided a light-hearted and pleasant look while remaining brand consistent and appropriate for the intended audience. In addition, a fuzzy little friend was added to the window, which was then used as a social media push that helped provide “Mac” with his name.
Once finalized, the wrap team took on this unique challenge, ensuring the details and added touches were implemented for the cart. The wrap utilized 3M materials to help ensure the quality and durability while at the hospital.
The cart was announced at a launch party at WVU Medicine Children’s with Executive Director – Cheryl Jones, and Ronald McDonald House Charities Executive Director – Eleanor Reigel. The launch was coordinated in conjunction with Volunteer Week, as an extended thank you to all the volunteers that donate their time to both Ronald McDonald House and to WVU Medicine Children’s Hospital.
The Stick Company was honored to have worked with both organizations and be included in such a valuable addition to the hospital. For more information, or to become involved with the Ronald McDonald House Charities, please visit their website at https://www.rmhcmorgantown.org/