Monthly Archives: June 2017

The Stick Company is excited to have continued our partnership and sponsorship with the 2017 WV Energy Expo. This year’s expo recently made some branding changes, as the event was previously known as the WV Oil and Gas Expo, which focused solely on the Marcellus and Utica natural gas and oil activity. However, with the recent focus on the need for all forms of domestic energy, the event evolved and secured new co-hosting partners with West Virginia Department of Commerce and the West Virginia Economic Development Council.

These new co-hosts have allowed the event to broaden its audience to support all energy throughout the region, and promote the growth and development of our local economy. The event is also driven as a very supportive and ‘pro-industry’ networking event, in addition to showcasing regional companies in the tradeshow.

With the name change of the event also came a new logo and marketing push. Because the annual event has been going on since 2011, the overall look and theme did not want to change but needed to evolve into a logo that was appealing to all forms of energy. The Stick Company created the updated brand, along with a variety of initial marketing materials including postcards, brochure, envelopes, hardhat stickers and exhibitor packets. The website was also updated to reflect the updated brand.

In addition to the marketing efforts, our team worked with Progressive Industries, of Morgantown, WV, to design and fabricate an 8’ kiosk for the event to take around to various events promoting the Expo. The kiosk was fabricated to allow (4) panels to slide down into a frame for easy updating and swapping of artwork. The kiosk features a 32” TV that allows for a digital message to be utilized, as well.

In addition to the co-host partners, The Stick Company joins a few fellow friends and clients for the event including Clear Mountain Bank, Preston County EDA, Morgantown Area Economic Partnership, Accelerated Construction, and Anderson Excavating to name a few. For more on the WV Energy Expo, be sure to visit their website at www.WVEnergyExpo.com for more details. The event is being hosted on October 4, 2017, at Mylan Park in the Hazel and JW Ruby Community Center in Morgantown, West Virginia. A vendor reception is to be held on October 3, so be sure to sign up as an exhibitor or sponsor to attend this great networking event.

The Stick Company was honored to be a part of a recent transformation at the Ronald McDonald House Charities in Morgantown, WV, that transformed a previous conference room into a themed playroom for their residents. The idea was brought to The Stick Company inquiring how we could help make the room more engaging for the house. From there, our creativity went to work…

The team quickly realized that we wanted to make this room a showpiece for the charity and wanted to wrap the entire room, with as many details as possible. Wanting a design that was appealing to both boys and girls and allowing a variety of color and visual elements to the room, our team quickly pitched the idea of an underwater pirate ship theme to the Ronald McDonald House team, and they were all aboard.

Seeing the concept, we quickly contacted our friends at the WV Black Bears, a minor league baseball team for the Pittsburgh Pirates, and without hesitation, both teams joined the effort to help bring the Pirate room to a reality through their sponsorship of offsetting material costs into the room. Our team then added the Pittsburgh Pirates Parrot to the design, as well as a surfing Cooper, the WV Black Bear’s mascot. Cooper was drawn and donated by Brandon Volek, a tattoo artist at Stick Tattoo Company.

Once the design was finalized, the wrap install team went to work ensuring that the wrap fit the room perfectly and pulled in additional elements from the room. This included wrapping existing round tables along with the fish tank, puzzle table, and windows. A side room was also transformed into a treasure chest room housing a variety of toys and prizes to be used as gifts and rewards for residents. Various sponsors provided items for this room, including a toy drive held by Stick Tattoo Company.

The room received additional volunteer help from Wise Guys Media hooking up a television to the room and ensuring all wires were hidden for the children’s safety. Progressive Industries donated a series of custom shelf brackets for the treasure chest room in addition to the customization of a previously donated toy chest. Additional volunteers helped with the preparation for the room’s finalization.

The Ronald McDonald House unveiled the room on February 1st with a Grand Opening including a variety of board members, community leaders, and one very special guest – Ronald McDonald himself! Our team was on hand to enjoy the event (and meet Ronald), but the real treat for us was being able to watch the reaction of children being introduced to the room. Their delight made the entire project that much more rewarding…
For more on the Ronald McDonald House Charities, or to get more involved as a volunteer, please visit their website at www.rmhcmgtn.org.

The Stick Co. and Ronald McDonald House Charity team.

Jacki Riggleman of the WV Black Bears Organization joins Damian and Jarrod for a pic next to Cooper.

We are excited to announce the launch of a new branding package for Defense In Depth (DID), the largest indoor shooting range in West Virginia, set to open in Fall 2017. The Morgantown facility will be the next generation of self-defense training and shooting ranges featuring the best technology, firearms, and simulations around. Training will be available for every skill level in the surrounding region from beginners to advanced shooters.

In working closely with the executive team at Defense In Depth, our team learned about the unique features and direction the company was aiming. Knowing that the range was to appeal to a variety of target customers, our design team created a logo and concept that helped set the tone for all marketing efforts moving forward. The goal was to provide an identity that appeals equally to first-time shooters, as much as advanced shooters.

After unveiling the logo this past spring, our teams have quickly started working on the next round of marketing efforts launching throughout the summer including printed sales material, membership cards, website development, social media, merchandise, billboards, eblasts, and interior signage. Be sure to stay tuned for a full case study as both the facility and its marketing continue to develop!
For more on Defense In Depth, be sure to visit their website at www.defenseindepth.pro for continual updates on training classes, membership information, and their grand opening.

We are happy to provide a quick glance at some of the branding work on which The Stick Company has been working for one of West Virginia’s newest restaurants, Morgantown Flour and Feed. Located in the Wharf District, Flour and Feed provides some nostalgic vibes with their distinct atmosphere and décor, while providing a unique and modern dining experience.

Looking for brand identity fitting for such a place, owners Marty and Kristen Elek turned to The Stick Company to help launch their brand and marketing campaign. The result was a custom design that incorporated a vintage feel, while still having a modern and eye-catching appeal.

“When we first started with our idea for the restaurant, we contacted Damian Ferek and the Stick Team to help us create the perfect logo,” said Marty Elek. “They took the time to understand what we were wanting, including all the various uses of the logo, and exceeded our expectations with what they created.“
The logo can now be seen throughout the location including menus, door decals and window décor, business cards, website, social media and more. The wrap team even created a reversed logo stencil to apply a 10’ logo on the rough-cut ambiance wall.

If you’ve not had a chance to visit Morgantown Flour and Feed, we highly recommend you make a reservation and enjoy an evening of great food and drinks. And when you go, make sure you tell them how much you like the logo!  For more information, or to take a look at their menu and hours, visit their website at http://www.morgantownflourandfeed.com/

*A full case study will be available once we stop eating (and drinking) and get everything together!

The Stick Company partnered with Coastal Drilling East (CDE), a nationally recognized geotechnical construction company, headquartered in Mt. Morris, Pennsylvania. Coastal Drilling is a member of the Shaft Drillers International family of companies.

Having one of the regions most recognizable construction brands, The Stick Company was tasked with creating a custom website that could help take their marketing and branding to the next level. The site needed to reflect, not just the capabilities of the company, but the vast experience and jobs that the company has performed across the company. More than a service provider, Coastal Drilling is a solution provider, and their website needed to tell that story.

The Stick Company worked closely with various members of the CDE team to develop and update all site content, including detailed content for their capabilities, solutions, and company info. The site was designed to give a bright and bold image, while still reflecting their professional and experienced reputation. The site was also developed as a fully editable content management system for easy updating and maintenance by the Coastal Drilling internal team while providing a fully responsive design for mobile and tablet viewing.

The site features a variety of photography including updated site photography by Amberlee Christey Photography of Morgantown, WV.

To view the full Coastal Drilling website, please visit www.CoastalDrillingEast.com.

The Stick Company was proud to partner with Ronald McDonald House Charities as part of their launch of the FROG cart. The FROG, standing for Family-Room-On-the-Go, is the first of its kind to be introduced as a partnership with WVU Medicine Children’s Hospital.

This cart helps provide the some of the benefits of the Ronald McDonald House on-site at the hospital such as snacks, games, toiletries, and crafts. In many situations, families are unable or choose not to leave the hospital during these difficult times, and so the FROG cart was created to help bring the values and comfort of the Ronald McDonald House to the hospital.

The Stick Company was challenged to design the look and feel of the cart. Knowing its purpose, designer Maria Ashenfelder went to work to create a design that immediately gained the attention of all those involved in the project. The design provided a light-hearted and pleasant look while remaining brand consistent and appropriate for the intended audience. In addition, a fuzzy little friend was added to the window, which was then used as a social media push that helped provide “Mac” with his name.

Once finalized, the wrap team took on this unique challenge, ensuring the details and added touches were implemented for the cart. The wrap utilized 3M materials to help ensure the quality and durability while at the hospital.

The cart was announced at a launch party at WVU Medicine Children’s with Executive Director – Cheryl Jones, and Ronald McDonald House Charities Executive Director – Eleanor Reigel. The launch was coordinated in conjunction with Volunteer Week, as an extended thank you to all the volunteers that donate their time to both Ronald McDonald House and to WVU Medicine Children’s Hospital.

The Stick Company was honored to have worked with both organizations and be included in such a valuable addition to the hospital. For more information, or to become involved with the Ronald McDonald House Charities, please visit their website at https://www.rmhcmorgantown.org/