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When it comes time to refresh a space, most people think of paint first. After all, painting has long been the default way to change the look of a wall. But in 2025, wall wraps are emerging as a faster, more creative, and often more cost-effective alternative. If you’re weighing the decision between painting and installing a wall wrap, this guide will break down the differences, benefits, and long-term value of each — and why more businesses, schools, and organizations are choosing wall wraps over paint.

What Is a Wall Wrap?

A wall wrap is a custom-designed graphic printed on premium vinyl film and applied directly to your wall. The result is a seamless, vibrant finish that looks like a mural but installs quickly and can be updated at any time. Unlike paint, wall wraps allow you to integrate photography, branding, illustration, textures, and typography — all with precision color control and professional durability.

Traditional Paint: The Old Standby

There’s no denying that paint has been the standard for wall finishing for decades. Paint is relatively inexpensive upfront, comes in a wide variety of colors, and can be applied to almost any surface. But paint also has limitations. Creating detailed designs requires stencils, multiple coats, or hand-painting by an artist, which increases both cost and time. And once it’s on the wall, changing it means repainting from scratch.

Wall Wraps vs. Paint: Key Differences

Design options: Paint gives you solid colors, gradients, and basic patterns. Wall wraps give you unlimited imagery — full-color photography, complex illustration, logos, and custom branding elements.

Installation speed: Painting requires prep, priming, multiple coats, and drying time. A wall wrap is printed in advance and typically installs in hours, not days.

Cost considerations: Basic paint jobs are cheaper upfront, but custom murals or branded painting can be as expensive — or more expensive — than a wall wrap. Wraps offer predictable, scalable pricing.

Durability: Even with high-quality paints, scuffs, chips, and fading happen over time. Wall wraps resist scratches, fading, and everyday wear, especially when laminated.

Flexibility & updates: A wrap can be removed and replaced without major disruption. Paint requires sanding, priming, and recoating to achieve a fresh look.

Consistency across locations: Want the same design in multiple offices or stores? Paint can’t guarantee exact matches. Wall wraps reproduce precisely every time.

How Much Does a Wall Wrap Cost Compared to Paint?

The cost of a wall wrap in 2025 depends on size, design complexity, and surface preparation, but generally ranges by the square foot. While a simple solid-color paint job will almost always be less expensive upfront, the story changes when you add custom artwork, branding, or multiple colors. A hand-painted mural can quickly exceed the price of a wall wrap — and take much longer to complete. For businesses that need a professional, brand-accurate finish, wall wraps often provide more value over time.

Where Wall Wraps Outperform Paint

Corporate offices: Feature walls, branded mission statements, and culture-driven designs that paint alone can’t replicate.

Retail & restaurants: Seasonal graphics, menus, promotions, or photography-based designs that can be swapped out easily.

Schools & gyms: Mascots, motivational quotes, and spirit imagery that need consistency and durability.

Healthcare & wellness: Scenic or calming imagery that provides an experience paint cannot match.

Events & pop-ups: Temporary graphics that remove cleanly without the need for repainting afterward.

Durability and Maintenance

Painted walls require touch-ups, especially in high-traffic spaces where scuffs, chips, and fading are common. Wall wraps, when installed properly, can last 3–7 years indoors with minimal upkeep. Routine cleaning with mild solutions keeps them looking fresh. And when you’re ready for a change, the vinyl can be removed without damaging the wall beneath (assuming proper preparation and sound paint underneath).

Design Freedom with Wall Wraps

One of the biggest advantages of wall wraps over paint is sheer creative freedom. A wrap can combine photography, illustration, logos, gradients, and textures — all perfectly scaled to your wall. Paint simply cannot match that level of precision or complexity. For companies looking to build immersive experiences or consistent brand environments, wraps are the clear winner.

Eco-Friendly Considerations

Paint often involves solvents, fumes, and multiple coats, which can disrupt occupied spaces during application. Wall wraps are printed off-site, arrive ready to install, and can often be applied during business hours with minimal disruption. For organizations concerned with indoor air quality, wraps are a cleaner solution.

When Paint Still Makes Sense

Of course, paint isn’t going away. For budget-conscious projects that only need a solid-color refresh, paint remains a quick and affordable option. Accent walls, simple color shifts, or spaces where branding isn’t critical are good candidates for paint. But as soon as you want imagery, logos, or complex design, a wall wrap will save time and deliver better results.

Wall Wraps as the Modern Upgrade to Paint

Think of wall wraps not as a replacement for paint, but as an evolution. Just as digital printing replaced hand-lettered signs, wall wraps give you new creative options paint can’t achieve. They deliver the mural-like impact of a hand-painted design — but faster, more consistently, and with the flexibility to evolve as your needs change.

Ready to Upgrade from Paint to Wall Wrap?

If you’re planning to refresh your walls, don’t stop at the paint aisle. A wall wrap offers more creativity, more durability, and more flexibility — often at a lower long-term cost. Whether you want to brand your office, transform a retail space, or energize a school hallway, The Stick Co specializes in custom wall wraps that bring walls to life.

Contact our team today to discuss your wall, your vision, and how we can help turn it into something unforgettable with a custom wrap.

When most people search for “murals,” they’re imagining a stunning, floor-to-ceiling design that transforms a space. A wall wrap does exactly that — it turns an ordinary wall into a high-impact mural using digitally printed, architectural-grade vinyl. If you want the visual punch of a mural with faster timelines, predictable results, and the ability to update later, a wall wrap is your modern mural solution.

In this guide, The Stick Co explains what a wall wrap mural is, how it works, how much it costs in 2025, where it performs best, and what you can do to make sure your finished mural looks incredible for years.

What Is a Wall Wrap Mural?

A wall wrap mural is a custom, digitally printed graphic installed directly onto your wall using premium vinyl film. Unlike a traditional hand-painted mural, a wall wrap is designed on a computer, printed with exact color control, laminated for durability, and applied cleanly to the surface. The result: the rich, immersive look of a mural — photography, illustration, textures, typography, branding, you name it — with professional precision and minimal disruption to your space.

Because everything starts in design software, you’re not limited by brush or stencil. You can combine lifestyle photography with brand elements, add dimensional textures like brushed steel or concrete, showcase product shots, or create a full storytelling sequence that spans an entire corridor. And when your story changes, a new wall wrap can be produced and installed without repainting or construction.

Why Choose a Wall Wrap to Create Your Mural?

Creative freedom without limits: Use full-color imagery, gradients, high-contrast illustration, or subtle patterns. With the right files, the wrap prints exactly as designed.

Speed and predictability: Once the artwork is approved, most wall wrap murals install far faster than a comparable hand-painted project, with less mess and downtime.

Removable and replaceable: Many premium films are designed to remove cleanly from sound paint, making rebrands, seasonal campaigns, or tenant changes simple.

Durability you can count on: With the correct film and laminate, your mural resists scuffs, UV fading, and routine cleaning — perfect for high-traffic areas.

Consistency across locations: Multi-site rollouts can reproduce the same mural precisely from one office, shop, or campus to the next.

Where Wall Wrap Murals Shine

Corporate & office environments: Welcome walls, mission statements, culture graphics, wayfinding backdrops, and conference room feature walls.

Retail & restaurants: Signature brand moments, menu walls, seasonal promotions, influencer-friendly photo spots, and queue-line storytelling.

Schools & universities: Mascot murals, athletic corridors, donor recognition walls, STEM lab graphics, and library feature walls.

Healthcare: Calming scenic murals, pediatric themes, wellness messaging, and privacy-friendly glass graphics paired with wraps.

Events & pop-ups: Temporary “wow” moments that install quickly and remove cleanly when the activation ends.

How Much Does a Wall Wrap Mural Cost in 2025?

Because every mural is custom, pricing varies by size, film type, finish, surface condition, and installation logistics. As a directional reference for interior projects in 2025, many professionally produced and installed wall wrap murals fall within a broad range based on square footage and scope. Simple, smaller accent walls with standard film and a smooth painted surface can be on the lower end, while expansive feature walls, heavy-texture surfaces, specialty films, or complex onsite conditions push pricing higher.

Rather than pinning an arbitrary number on your project, the best way to budget is to think in terms of the factors that actually drive cost — and then request a custom quote tailored to your wall, your art, and your timeline. Here are the big levers:

Key Factors That Influence Wall Wrap Mural Pricing

Size & coverage: Full-wall or multi-wall wraps require more material and install time than a partial accent panel. Ceiling height matters too; tall walls may require lifts or additional installers.

Film & laminate selection: Standard matte films are cost-effective and non-glare. Textured, ultra-matte, satin, or specialty finishes (e.g., metallic accents) change both the look and the price. Protective laminate is recommended for durability and cleanability.

Surface preparation: Smooth, sound paint is ideal. Rough or heavily textured substrates (like cinder block) may require specific films or additional prep to achieve a quality result.

Artwork complexity & pre-press: Clean, high-resolution files accelerate production. If you need custom concepting, photo retouching, illustration, or brand system development, plan for creative hours before print.

Site logistics: After-hours installation, union job sites, lift rentals, multi-phase scheduling, or coordination with other trades can affect overall cost.

How Long Do Wall Wrap Murals Last?

With the right film, laminate, and surface prep, interior wall wrap murals commonly have a service life measured in years. Many projects perform well in the 3–7 year range under typical indoor conditions. High-traffic corridors that see regular contact can benefit from scuff-resistant laminates and routine cleaning to keep the mural looking fresh. If your brand evolves sooner, one of the biggest advantages of a wrap mural is the ability to update the graphics without starting over on the wall itself.

What Makes a Wall “Wrap-Ready”?

Sound paint and a smooth finish: Freshly painted walls should fully cure per the paint manufacturer’s instructions. Eggshell or satin finishes are generally preferred over chalky flat paints. The smoother the surface, the more seamless the final look.

Clean and dry: Dust, oils, and residue can undermine adhesion. Professional installers will clean and prep the surface before installation.

Temperature and humidity: Extreme conditions are avoided during install; climate-controlled interiors typically offer ideal conditions for a lasting bond.

Design Tips for an Exceptional Wall Wrap Mural

Start with a single, strong idea: Decide whether the mural’s job is brand storytelling, wayfinding, mood-setting, or social-media backdrop. This informs composition, contrast, and typography.

Design at scale: What reads well on a laptop might feel crowded at 20 feet wide. Use large type, clear focal points, and comfortable negative space so the mural breathes.

Use high-resolution or vector assets: Vector artwork (AI, EPS, SVG) scales infinitely. For photography, provide the highest-resolution files available and avoid over-compression.

Mind sightlines and obstructions: Consider doors, windows, TVs, fire pulls, and furniture. Place key elements where they’ll be seen — not behind a monitor or coat rack.

Test color expectations: Work with a provider that can proof critical colors, especially for brand palettes and large areas of solid tone. Laminate finish (matte vs. satin) also changes perceived color.

The Wall Wrap Mural Process (What to Expect)

Consultation & site review: Share your goals, brand assets, and measurements. Photos or a quick walkthrough help identify surface conditions and obstacles early.

Concept & design: The Stick Co can develop concepts from scratch or adapt your team’s files. You’ll review layouts and revisions until you’re confident in the direction.

Pre-press & proofing: Final art is pre-flighted for scale, tiling, and color. Critical areas can be hard-proofed so you know exactly what you’re getting.

Production: Graphics are printed on premium film and laminated for durability, then trimmed into install-friendly panels with strategic overlaps for clean seams.

Installation: Certified installers prepare the wall, align panels, and finish edges. Most interior installs are completed with minimal disruption to daily operations.

Care & maintenance: Routine dusting and gentle cleaning keep the mural looking new. If a section is damaged, individual panels can often be replaced.

Popular Wall Wrap Mural Ideas You Can Steal

Welcome wall with brand story: Combine your mission statement with lifestyle imagery and a subtle texture background for depth without clutter.

Map-based storytelling: City or regional maps with pinpoints for service areas, projects, or historical milestones make for engaging, evergreen content.

Photo mosaic: Build a large image out of many smaller photos from projects or community events. Up close it tells hundreds of stories; from a distance it becomes a single, bold graphic.

Pattern + typography: Pair a signature pattern with oversized, high-contrast type for a clean, modern look that photographs beautifully.

Frequently Asked Questions About Wall Wrap Murals

Will a wrap damage my paint? Professionally installed wraps on sound, properly cured paint are designed to remove cleanly. If a wall has failing paint or underlying issues, those should be addressed before installation.

Can I install a mural on textured walls? Certain textures can be wrapped with specialized films and techniques, but heavily textured or porous surfaces may require preparation or an alternate approach. A site assessment will determine the best plan.

What’s the best finish — matte or satin? Matte reduces glare and photographs well, which is ideal for signage-heavy or photo-friendly spaces. Satin offers a slight sheen that can make colors pop. Your environment and lighting will guide the choice.

Is a wall wrap mural okay for bathrooms or kitchens? Yes, with the right film and laminate. Moisture-prone areas benefit from sealed edges and proper ventilation.

How soon can I get one? Lead times depend on design complexity, print schedule, and installer availability. Many projects move from approval to installation in a matter of days to a few weeks.

Wall Wrap Murals vs. Painted Murals (Without the Rivalry)

This isn’t a competition — it’s about picking the right tool for the job. If you want a one-of-a-kind, hand-rendered piece of fine art, a painted mural is a beautiful choice. If you want brand consistency, photographic realism, exact color control, or the ability to update frequently, a wall wrap mural is typically the better fit. Many clients even blend approaches: a printed base layer for large fields of color and imagery, with hand-painted accents on top for a hybrid finish.

SEO Corner: Why We Keep Saying “Murals”

If you found this page by searching for “murals,” you’re in the right place. Many people use “mural” as a catch-all term for impactful wall graphics. We use the phrase “wall wrap mural” intentionally: it helps customers who want a mural discover the benefits of vinyl wall wraps — faster timelines, higher control, and easier updates — while ensuring you still get the mural look you imagined. In other words, a wall wrap is simply a modern way to create your mural.

How to Get an Accurate Quote for Your Wall Wrap Mural

To price your project precisely, a few details go a long way:

1) Wall dimensions and photos: Height and width, plus a few straight-on photos to assess surface and obstructions.

2) Artwork status: Do you have print-ready files, or would you like The Stick Co to develop concepts and final art?

3) Environment & timeline: Normal business hours or after-hours install? Any upcoming events or go-live dates?

4) Finish preference: Matte or satin, and whether you expect heavy contact in the area.

Care, Cleaning, and Refreshing Your Mural

Most wrap murals need only occasional dusting and gentle cleaning with non-abrasive cloths and mild cleaners. Avoid harsh chemicals or scrub pads on the graphic. If a section is scuffed or a design update is needed, panels can be replaced or the design can be refreshed without a full wall repaint. This flexibility is a major reason businesses choose wrap murals over permanent wall treatments.

Ready to Turn a Wall Into a Mural?

The Stick Co specializes in high-impact wall wraps that function as custom murals — designed, printed, and installed by professionals who understand brand, color, and craft. Whether you’re branding a lobby, energizing a hallway, building a photo-worthy backdrop, or rolling out a multi-location program, we’ll help you plan, design, and install a mural that fits your space, budget, and timeline.

Have a wall in mind? Share your dimensions and a photo, and we’ll provide a tailored recommendation and quote. Let’s turn your wall into a mural you’ll be proud to show off.

From all of us at The Stick Company, we want to congratulate all of our friends at Arch Resources and Consol Energy on the successful merger and launch of Core Natural Resources.

Our team was excited to help design and produce their internal merger campaign, ‘Iron Sharpens Iron,’ which was unveiled at their operations following the official launch.This internal design initiative was created to celebrate the new partnership and highlight the advantage of two industry leaders coming together as one unified team. The phrase “Iron Sharpens Iron” speaks to the strength and mutual growth that can be achieved when two great organizations align their resources, vision, and expertise.

The campaign featured custom signage and posters displayed across all Core operations in West Virginia, Pennsylvania, Maryland, Virginia, Colorado and Wyoming. These designs serve as a daily reminder to their team members that they are stronger together.

Whenever we have the chance to create a design that can make a difference for people or animals, we’re always grateful for that chance. When the Mon County Humane Society approached us to design and develop their new website, we jumped at it. Not only could we flex our creative muscles a little bit, but it was also a chance to support a cause near and dear to our hearts: helping animals in need. There’s not a single person at The Stick Company that isn’t a serious dog and/or cat lover, so if we could channel that into creating an online presence for that would amplify the mission of the Mon County Humane Society, we had to do it.

The new website for the Mon County Humane Society is a hub of information, action, and community support. Designed with user-friendly navigation, the site makes it easy for visitors to learn about the society’s spay and neuter programs, volunteer opportunities, and educational resources. A streamlined interface ensures that users can quickly find the information they need, whether it’s applying for a spay/neuter voucher or discovering ways to contribute to the society’s mission. Every detail was crafted to ensure the Humane Society could connect with their audience and provide essential services efficiently.

What sets this project apart is how the website reflects the heart of the Mon County Humane Society. From warm, welcoming visuals to thoughtfully organized content, every aspect of the site speaks to their dedication to animals. We added engaging features like an interactive FAQ section and a donation portal to encourage community involvement. Our goal was to create a site that doesn’t just inform but inspires action, whether it’s adopting responsible pet practices or contributing to the society’s life-saving programs. It’s a virtual meeting place for animal lovers, united by a shared commitment to humane treatment.

Our furry friends inspire us every day, so designing this site was not just a professional achievement but also a personal joy for our team. We’re proud to have partnered with the Mon County Humane Society and to have played a role in supporting their mission. This project reminded us of why we do what we do: we create solutions that not only look great, but also hopefully make the world a little bit brighter of a place.

Our team recently partnered with Swanson Industries for the 2024 MINExpo in Las Vegas, where we had the exciting opportunity to help design and wrap their impressive exhibition booth. MINExpo is the largest event in the mining industry, and it was crucial for Swanson to make a lasting impression. That’s where our team came in, ready to transform their vision into a reality.

Stick’s Graphic Designer Haley Chambers took lead design on the project and created an eye-catching display that included a fully wrapped Mine Shield, as well as a wrapped shield pan, booth archway and TV display. The goal was to create a distinct and uniform presentation that became a conversation-starter that helped engage attendees of the event.

“The Stick Co is amazing! The whole team, especially Ashley and Haley, were involved and invested during the entire project. They seemed genuinely interested and excited about our design. They provided great ideas and calmed our nerves dealing with an on-site install across the country. I would highly recommend them for local and nationwide projects.”

Katelyn Combs, Marketing Manager & Executive Assistant
-Swanson Industries

In collaboration with our talented friends at Intershine Graphics, we tackled the on-site installation in Vegas, ensuring everything was perfectly set up for the big event. This project was truly a combined effort, demonstrating the power of teamwork in delivering top-notch results for our clients, even on a national stage.

*****

Working with Swanson Industries was an incredible experience, and we are grateful for the opportunity to support their vision at MINExpo 2024. Our team remains committed to delivering high-quality, innovative solutions that help our clients stand out in any setting—whether it’s in their local community or across the country.
To learn more about Swanson Industries, be sure to visit their website at swansonindustries.com

We are delighted to share the exciting news that The Stick Company has been honored with the 2024 Casa for Kids Community Partner of the Year award. This recognition is a testament to our dedication to supporting Casa for Kids and their vital mission.

CASA for Kids is an incredible organization that we have been honored to work with. Their commitment to the well-being of children who are victims of abuse and neglect is truly inspiring to us. Their volunteers and staff dedicate their time and compassion to ensure that the needs of these children are met in an overburdened foster care system.

At The Stick Company we firmly believe in using our skills and passion to make a positive impact in the lives of others and partnering with Casa for Kids has allowed us to do just that. Our team is deeply committed to supporting Casa for Kids in any way we can, and receiving this award is a testament to our collective efforts.

As Casa for Kids volunteers and staff work tirelessly to advocate for the best interests of children in our community, we are honored to stand beside them. Together, we will continue to make a difference in the lives of children who need it most.

Thank you to Casa for Kids for this incredible recognition, and thank you to our dedicated team for their commitment to serving our community. We look forward to continuing our partnership with Casa for Kids and making a positive impact in the lives of those who need it most.

To learn more about CASA for Kids and how you can help visit https://volunteerwithcasa.com/.

Often when people think of West Virginia, two things come to mind — Blue Collar Coal Mines and Mountaineer Football. And our team was asked to create a video where those two entities came together.

In August 2022, the WVU Mountaineer football team traveled to Grafton, WV, for a mine tour of Arch Resources Leer Mine Complex. For the team at Leer, the visit is a sense of pride, having the ability to show the players around the mine and educate them on everything that goes into producing coal. For the Mountaineers, it’s a chance to personally see the hard work and dedication instilled throughout this region. It also gives them a chance to meet with and talk to some of their biggest fans, and just share the stories on how they ended up at WVU.

The Stick Company partnered with PShep Media to help document the day, and create the video for the mine to use throughout the year. A special shoutout to both the miners and Mountaineers for taking the time to share their thoughts with us.

The Stick Company was excited to work with the regional community organization Your Community Foundation (YCF) for the completion of their 2021 Annual Report. At YCF, they seek to develop, promote and coordinate charitable giving for the good of the community here in North Central West Virginia. Their goal is always to enhance the quality of life for those we serve and are able to extend many forms of assistance to qualified people, programs and projects with their financial resources and donations.

2021 marked the 10 year anniversary of YCF, and the leadership team wanted to emphasize that milestone throughout the publication. Haley Chambers, The Stick Company’s designer extraordinaire and reigning baking champion, took lead on the project, working directly with the YCF team to design the custom 20-page printed piece. You can view the full report on the YCF website here.

At The Stick Company, we are passionate about the work we do, and the community from which we operate. We love working on projects like this, that help to highlight all of the amazing things taking place within our region. To learn more about Your Community Foundation, their impact and how to get involved, be sure to visit https://ycfwv.org/.

The Stick Company was honored to partner with the team at Hope Gas for the rebranding of the fleet and facility signage. Formerly Dominion Energy, the Hope Gas project became a fairly large project with a pressing deadline as the company wanted to ensure the new branding was in place as quickly as possible. Stick’s Gretchen Boyce spearheaded the project internally, helping to coordinate the various location installs, signage deliveries and schedules. Gretchen also worked closely with the team at Hope Gas to ensure communication and deadlines were met. We must also give a shoutout to our entire wrap team, who all played a significant role in meeting the deadline, from print production to on-site installation, the team helped the project go as smoothly as possible.

The following is a client testimonial provided by Hope Gas:

“As of September 1st Hope Gas was starting as a separate new gas company in West Virginia. Hope Gas new owners want to bring more business and opportunities to West Virginia businesses. Hope Gas reached out to The Stick Company (A WV Business) to help with rebranding the whole company across the state of West Virginia. Before September 1st Stick was given all information to get stated to prepare for the rebranding effort. Stick was told the rebranding campaign was to be completed in 90 days from September 1st. Thinking it would take a few weeks to get organized and everything taken care of to start the project, I was mistaken. Stick was ready to start the project on day 1. They came to our facilities across the state and began rebranding all our fleet immediately. They continued across the state and rebranded the entire fleet of 300 vehicles and trailers in 3 weeks. They were great to work with and handled changes on the fly. They also supplied all new station signs to Hope Gas for all the field locations across the state. The station signs totaled over 1800. Stick ordered and distribute the signs within the first 45 days of the campaign. During our first 60 days Stick has also helped with many stickers and temporary signs that Hope Gas needed on the fly. Stick has been very easy to work with and their design team has supplied many great options for the rebranding. I would recommend the Stick Company for any design and rebranding needed. They have been great to work with and communication has been great.”

–David W. Downey
Manager Facilities and Physical Security
Hope Gas

The team at The Stick Company is proud to announce we are celebrating our 15-year anniversary as a creative branding agency.

What started as one guy working in a tiny incubator office on High Street in downtown Morgantown has evolved into a distinct team of the most talented and dedicated creatives in the region. Of course, this is all self-proclaimed, but we feel like it’s true.

Looking back over the past decade and a half, we cannot believe how quickly time has gone and how many great people we have had the opportunity to work and partner with. We’ve evolved our company to meet the demands of our clients, while also working to make as much of an impact in our local community we can. For us, combining our talents to help others gives us purpose.

Like everyone else, these last two years have been extremely challenging for us, as the COVID-19 Pandemic has changed the way that society lives and works. Our team and operation underwent a number of changes in response.

Perhaps the timeless classic Who Moved My Cheese said it best: “Change happens. Keep moving with the cheese.” And that’s exactly what we did. There have been numerous opportunities, successes and challenges that our team has encountered, but we continue to adapt and work our asses off to be the best partner and resource we can be, for both our clients and our community.

Looking ahead into 2022, we have continued to embrace change, enhancing our company and services with the addition of some fantastic new team members that each bring a wealth of knowledge and experience. They each possess our characteristic ‘no one works harder’ mentality and work-ethic. Be sure to check them out here.

We’ve also implemented some operational enhancements, such as switching our Project Management System, the addition of our CRM system and new partnership with our website hosting platform. It’s safe to say we keep moving with the cheese. ** Note, we actually REALLY like cheese. And not just any cheese … Black Bear’s burrito cheese. If you’ve ever tried it, you know what we’re talking about. #liquidgold

We’re extremely honored to have the opportunity to celebrate our 15 year work anniversary, and want to thank all of our friends, family, vendors and clients for your continued friendship and support through the years. And while we take a minute to recognize the past 15 years, please believe that our team is even more excited for the next 15 years, and the projects and opportunities that await.

Because one thing is for sure: We will continue to work our asses off to be the best creative agency and partner for our clients and community, and look forward to seeing what we can create together. Cheers!

The Stick Company is excited to announce a new community initiative, Designing To Make A Difference, where we are giving away a free website and marketing campaign to a local non-profit organization.

The Stick Company was honored to work with the corporate marketing team at The Green Turtle to create a custom designed wall wrap for their Columbia location, just outside of Baltimore, Maryland. The location featured a large, featured wall that seemed the perfect place to install a uniquely themed wall wrap. The only challenge was that it was a brick wall!

However, thanks to 3M’s LX480 print material, created specifically for such installations, our team was able to complete the project and ensure a seamless installation, despite the challenging contour. The final custom wall wrap was just over 60’ long by nearly 9’ tall.

For those who have never experienced a Greene Turtle location, it’s a unique sports bar and grille that is appropriate for all ages. They serve great food and drinks — which our team experienced first hand — in a casual environment, surrounded by your favorite sporting events. For those in the Morgantown area, be sure to check out the Morgantown location, or stop by any of their regional locations across the East Coast.

The Stick Company is your industry leader in custom wall wraps and custom interior graphics for all applications, including restaurants, retail shops, schools, gymnasiums and more. Contact our team to learn how our wall wraps can transform your room or location today.

The Stick Company was honored to partner with Jefferds Corporation – Bobcat of Clarksburg on their mission to help support a brave young girl currently fighting cancer. Her name is Ellie Washington aka “The Fighting Bean!”. She is the daughter of one of their Bobcat team members.

To help support Ellie and the Washington family, this machine was put into their rental fleet, where a percentage of the rental fee will go directly to the Washington family.

Our team worked closely with the team at Jefferds to help design their vision for the Bobcat skid steer wrap. Our goal was to create a memorable design that would stand out on a jobsite. We also wanted to create something that was tailored specifically for Ellie. The end result was a magical unicorn theme – complete with an array of bright colors.

As we were designing the custom equipment wrap, we felt there was also a need to share more on Ellie‘s story and emphasize the battle she continues to fight. However, we were concerned that too much information on the wrap might be overwhelming. So, together with Jefferds, we created a small tailored website, bobcat4bean.com, that helps tell her journey through cancer while also sharing information on Bobcat’s rental program.

Soon after the program was announced, Bobcat received a rental agreement for a full year on the machine from Robey Excavating! Because of this great news and response, Bobcat has decided to put a second machine in circulation to help with the campaign.

From all of us at The Stick Company, we send our thoughts, prayers and support to Ellie and the Washington family, and commend Jefferds Corporation – Bobcat of Clarksburg on creating this campaign to support this courageous little girl.

You can learn more about Ellie and the program at Bobcat4Bean.com – as well as make a donation to the family’s GoFundMe page.

As both active supporters of Children’s Hospital, and avid Pittsburgh Steeler fans, our team was very excited to partner with Children’s Hospital of Pittsburgh Foundation and former Pittsburgh Steeler Brett Keisel to create a custom wall wrap at their medical center in Pittsburgh, PA.

For those who are not familiar, Brett Kiesel was a pro bowl defensive lineman who became synonymous for his aggressive playing style, love for Pittsburgh and signature beard. What many do not know is that Brett has a passion for philanthropy, including his ‘Shear The Beard’ campaign where Brett would shave his beard to raise money for Children’s Hospital. After 10 years of organizing and hosting the campaign, UPMC Children’s wanted to show their appreciation with a custom wall wrap featured in the middle of UPMC Children’s Hospital.

After having the opportunity to view our work with the Ronald McDonald House Charities Care Mobile, UPMC Children’s contacted our team at Stick to partner on the project. Senior Designer Maria Ashenfelder created the custom wall wrap design by designing a clean, eye-catching collage featuring photos of Brett with local children. Our goal was to create a fun and engaging environmental graphic for all to enjoy.

After the design approval, our team coordinated an after-hours installation in Pittsburgh to ensure we were not being intrusive to the hospital staff or patients. The UPMC Children’s team then hosted a surprise unveiling for Brett, presenting the former Pittsburgh Steeler with his tailored wall wrap design.

Our team at The Stick Company specializes in creating custom healthcare wall wraps, environmental graphics, and various distraction therapy wall wraps, and feel they are a great way to bring a unique design and visual to any hospital or Medical Center.

To learn more about UPMC Children’s Foundation, be sure to visit their website at https://www.givetochildrens.org/.

The Stick Company is excited to continue our partnership with Operation Welcome Home in helping to organize and co-chair the upcoming 2021 West Virginia Veterans Golf Classic.

The event, being held on Wednesday, June 16, 2021, at The Pines Country Club in Morgantown, West Virginia, is one of two major fundraisers that the organization hosts in order to help support local veterans throughout North Central West Virginia.

Damian Ferek, The Stick Company‘s President, will be one of the event’s co-chairs, along with Ashley Anderson, of AMA photography in Morgantown, West Virginia. For those unfamiliar, Damian and Ashley formerly organized the Ride for Children’s Hospital benefit motorcycle charity event.

In addition to helping organize and coordinate the golf event, The Stick Company has donated our services for the rebranding of the event, which includes an event website and marketing materials. With COVID still being a challenge for meetings, we wanted to create a more robust informational packet that outlines the event and sponsorship opportunities. The Stick Company has experience with event marketing and was honored to donate our creative services for this event.

To learn more about the veterans’ golf classic – including sponsorship and advertising opportunities, please visit the website at veteransgolfclassicwv.com.

To learn more about Operation Welcome Home, you can visit their website at welcomehomewv.com.

From all of us at The Stick Company, we appreciate and value all of the men and women who have served, and currently serve, in our Armed Forces. We thank Operation Welcome Home for the opportunity to help show our appreciation through this event.

Our team at The Stick Company was excited to partner with the iconic Brenda’s Italian Pizzeria, located at Deep Creek Lake for their branding and website needs. While it is a tossup as to which we enjoy more… creating design or eating pizza, but we can say with certainty that the two of them together make the perfect combination. And thanks to the team at Brenda’s, we never left a meeting hungry!

While our initial project goals were focused on the website, we quickly learned of some branding and design needs that would then play a direct role with our marketing campaign. In addition to the new branding elements and design concepts, we utilized some additional, high-end visuals with the help of some commercial photography and lifestyle videography.

The end result is a custom designed website that reflects the true experience of Brenda’s Pizzeria while also making it more engaging, modern and user-friendly for their customers.

Be sure to check out Brenda’s Pizzeria’s website at www.brendaspizzeria.com, or, if you happen to be in the Deep Creek Lake area, be sure to stop and have a slice! We also recommend that you check out their other locally owned restaurants, Ace’s Run, Firewater Kitchen and Trader’s Coffee House.

If you own a business, you probably know that your brand is everything in determining your success. Sure, you might be able to get by without a ton of social media, but did you know your brand also encompasses customer experience? Keep reading below for some key branding tips.

Your brand is everything that customers interact with. From day 1, business owners are considering how they’d like their businesses to be known and remembered, and that all comes back to brand strategy.

If you have no idea where to start or need help with a redesign, we’re here to help. Read on for 8 of the best branding tips that can help your business soar.

1. Come Up With a Plan

We know you’ve heard it before. It sounds like a cliche, but it’s true! The more precise a plan you come up with, the stronger your brand strategy will actually be.

Some questions you should ask yourself when designing your brand strategy are:

• What do you stand for?
• What do you want people to say about you?
• Who is your ideal customer?
• Who or what is your competition?
• What’s your story?
• What sets you apart from the others?
• If you’re not a new brand, what do you dislike about your current strategy?
• How will you test brand perception?

In answering these questions, you identify your potential in the marketplace, and you start building the foundations for your brand strategy.

Don’t Rush Things

Remember, there is no need to rush this step. If you have a deadline, give yourself plenty of time to answer these questions on your own — you need to get introspective here.

From here, you can meet with others if you need help with your plan. Friends and colleagues can provide invaluable opinions, but you should consider hiring professionals if you truly need help with your brand strategy.

Professionals can help you flesh out your brand in ways that others can’t. It is literally their job to help others with their brand strategies, whether you’re just starting or need a complete overhaul.

Don’t be afraid to ask for help with this step. It can make all the difference in the long run.

2. Keep Things Consistent

Whether you choose to get a vehicle wrap or are just designing your website, consistency is key.

This goes for the colors of your website and vehicle wraps, audience experience, the style you use to write, and even your chosen fonts.

Before you choose colors, think about the attitude you’re trying to create towards your brand. Color psychology could be an invaluable tool for your brand.

3. Don’t Confine Yourself

Essentially, identify what separates you from the rest of the world. In doing this, you identify why you’re invaluable to any market you enter.

By allowing your brand to hit people’s pain points, you open them up to receiving your message with an open mind. That’s your chance to sell with everything you’ve got, and it doesn’t confine you to the restraints of the market.

On the other side, you shouldn’t confine your brand to one style for the entirety of its existence. Don’t be afraid of rebranding or experimenting with your brand’s look from time-to-time.

Everything needs a refresher at some point, whether it’s tiny or drastic.

4. Look for Partnership Opportunities

Partnering with other businesses is a great way to get your brand out there.

Since people like to do business with brands they trust, you should work with brands your target audience already does business with.

Conducting market research is a great way to not only identify your target audience but also find out which businesses might be good for you to partner with.

In partnering with businesses, your audience already trusts, that trust can then be extended to you. The thing to remember here, however, is that the businesses you partner with should be non-competitors.

5. Let Your Audience Know You Care

To proceed with this step, you have to think about something. How would you like to be treated as a customer? Do you want your customers to have that same experience?

Maybe you don’t have customers, but you do have an audience. How do you want your audience to feel every time they log onto your website? How do you want them to remember you and your brand?

Once you answer those questions, it becomes simpler to empathize with your audience, or at least provide them with an experience they’re likely to remember.

The important thing about creating any brand is not the numbers. Yes, they are important, but so is creating something that you enjoy.

The trick is to focus on how you can make someone’s experience with your brand a great one every time. It is not only about how your numbers are.

If you’re creating something good and backing it with a positive brand experience, the numbers are going to follow suit.

Remember These Branding Tips for the Future

While you can set yourself up for success in every aspect, it is still possible to veer off the tracks every once in a while. You might find yourself actually getting caught up in the numbers or just feeling lost in all the chaos of running a brand.

These branding tips, however, will always be here. You can make a visual for yourself with these tips on it, or you can bookmark and visit whenever you’d like.

In the meantime, if you’re interested in any of our branding services or just have questions, contact us today to schedule an appointment.

This November, we ask that you join us in a month of thankfulness & giving as our team helps Bartlett Housing Solutions with a canned food drive. After seeing a recent post expressing an urgent need for canned goods, we wanted to help. In addition to making a donation, we have helped create this joint campaign to help fill their pantry for winter. We ask that you join us, if you can, as we help support their mission for ending homelessness in Morgantown.

To support social distancing, we have created a STICK team donation page within their fundraiser that allows you to donate online. All funds go directly to Bartlett Housing and purchasing canned foods.

You can donate here.

There are some great, local businesses serving as drop points, such as Morgantown Powersports, Compass Realty Group, Farmhouse Sweets, Women In Balance, Encompass Health and STICK Tattoo Company.

If you are interested in being a drop point, or in hosting an online team fundraiser from your family or business, please contact us and we can help walk you through it.