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Category Archives: Uncategorized

Celebrating 15 Years In Business

The team at The Stick Company is proud to announce we are celebrating our 15-year anniversary as a creative branding agency.

What started as one guy working in a tiny incubator office on High Street in downtown Morgantown has evolved into a distinct team of the most talented and dedicated creatives in the region. Of course, this is all self-proclaimed, but we feel like it’s true.

Looking back over the past decade and a half, we cannot believe how quickly time has gone and how many great people we have had the opportunity to work and partner with. We’ve evolved our company to meet the demands of our clients, while also working to make as much of an impact in our local community we can. For us, combining our talents to help others gives us purpose.

Like everyone else, these last two years have been extremely challenging for us, as the COVID-19 Pandemic has changed the way that society lives and works. Our team and operation underwent a number of changes in response.

Perhaps the timeless classic Who Moved My Cheese said it best: “Change happens. Keep moving with the cheese.” And that’s exactly what we did. There have been numerous opportunities, successes and challenges that our team has encountered, but we continue to adapt and work our asses off to be the best partner and resource we can be, for both our clients and our community.

Looking ahead into 2022, we have continued to embrace change, enhancing our company and services with the addition of some fantastic new team members that each bring a wealth of knowledge and experience. They each possess our characteristic ‘no one works harder’ mentality and work-ethic. Be sure to check them out here.

Meet The Stick Company Team

We’ve also implemented some operational enhancements, such as switching our Project Management System, the addition of our CRM system and new partnership with our website hosting platform. It’s safe to say we keep moving with the cheese. ** Note, we actually REALLY like cheese. And not just any cheese … Black Bear’s burrito cheese. If you’ve ever tried it, you know what we’re talking about. #liquidgold

We’re extremely honored to have the opportunity to celebrate our 15 year work anniversary, and want to thank all of our friends, family, vendors and clients for your continued friendship and support through the years. And while we take a minute to recognize the past 15 years, please believe that our team is even more excited for the next 15 years, and the projects and opportunities that await.

Because one thing is for sure: We will continue to work our asses off to be the best creative agency and partner for our clients and community, and look forward to seeing what we can create together. Cheers!


2022 Community Campaign

The Stick Company is excited to announce a new community initiative, Designing To Make A Difference, where we are giving away a free website and marketing campaign to a local non-profit organization.


Wall Wraps on the Eastern Shore

The Stick Company was honored to work with the corporate marketing team at The Green Turtle to create a custom designed wall wrap for their Columbia location, just outside of Baltimore, Maryland. The location featured a large, featured wall that seemed the perfect place to install a uniquely themed wall wrap. The only challenge was that it was a brick wall!

However, thanks to 3M’s LX480 print material, created specifically for such installations, our team was able to complete the project and ensure a seamless installation, despite the challenging contour. The final custom wall wrap was just over 60’ long by nearly 9’ tall.

For those who have never experienced a Greene Turtle location, it’s a unique sports bar and grille that is appropriate for all ages. They serve great food and drinks — which our team experienced first hand — in a casual environment, surrounded by your favorite sporting events. For those in the Morgantown area, be sure to check out the Morgantown location, or stop by any of their regional locations across the East Coast.

The Stick Company is your industry leader in custom wall wraps and custom interior graphics for all applications, including restaurants, retail shops, schools, gymnasiums and more. Contact our team to learn how our wall wraps can transform your room or location today.


The Stick Co. Teams Up With The Fighting Bean

The Stick Company was honored to partner with Jefferds Corporation – Bobcat of Clarksburg on their mission to help support a brave young girl currently fighting cancer. Her name is Ellie Washington aka “The Fighting Bean!”. She is the daughter of one of their Bobcat team members.

To help support Ellie and the Washington family, this machine was put into their rental fleet, where a percentage of the rental fee will go directly to the Washington family.

Our team worked closely with the team at Jefferds to help design their vision for the Bobcat skid steer wrap. Our goal was to create a memorable design that would stand out on a jobsite. We also wanted to create something that was tailored specifically for Ellie. The end result was a magical unicorn theme – complete with an array of bright colors.

As we were designing the custom equipment wrap, we felt there was also a need to share more on Ellie‘s story and emphasize the battle she continues to fight. However, we were concerned that too much information on the wrap might be overwhelming. So, together with Jefferds, we created a small tailored website, bobcat4bean.com, that helps tell her journey through cancer while also sharing information on Bobcat’s rental program.

Soon after the program was announced, Bobcat received a rental agreement for a full year on the machine from Robey Excavating! Because of this great news and response, Bobcat has decided to put a second machine in circulation to help with the campaign.

From all of us at The Stick Company, we send our thoughts, prayers and support to Ellie and the Washington family, and commend Jefferds Corporation – Bobcat of Clarksburg on creating this campaign to support this courageous little girl.

You can learn more about Ellie and the program at Bobcat4Bean.com – as well as make a donation to the family’s GoFundMe page.


UPMC Children’s Custom Wall Wrap

As both active supporters of Children’s Hospital, and avid Pittsburgh Steeler fans, our team was very excited to partner with Children’s Hospital of Pittsburgh Foundation and former Pittsburgh Steeler Brett Keisel to create a custom wall wrap at their medical center in Pittsburgh, PA.

For those who are not familiar, Brett Kiesel was a pro bowl defensive lineman who became synonymous for his aggressive playing style, love for Pittsburgh and signature beard. What many do not know is that Brett has a passion for philanthropy, including his ‘Shear The Beard’ campaign where Brett would shave his beard to raise money for Children’s Hospital. After 10 years of organizing and hosting the campaign, UPMC Children’s wanted to show their appreciation with a custom wall wrap featured in the middle of UPMC Children’s Hospital.

After having the opportunity to view our work with the Ronald McDonald House Charities Care Mobile, UPMC Children’s contacted our team at Stick to partner on the project. Senior Designer Maria Ashenfelder created the custom wall wrap design by designing a clean, eye-catching collage featuring photos of Brett with local children. Our goal was to create a fun and engaging environmental graphic for all to enjoy.

After the design approval, our team coordinated an after-hours installation in Pittsburgh to ensure we were not being intrusive to the hospital staff or patients. The UPMC Children’s team then hosted a surprise unveiling for Brett, presenting the former Pittsburgh Steeler with his tailored wall wrap design.

Our team at The Stick Company specializes in creating custom healthcare wall wraps, environmental graphics, and various distraction therapy wall wraps, and feel they are a great way to bring a unique design and visual to any hospital or Medical Center.

To learn more about UPMC Children’s Foundation, be sure to visit their website at https://www.givetochildrens.org/.


Supporting the Veterans of NCWV

The Stick Company is excited to continue our partnership with Operation Welcome Home in helping to organize and co-chair the upcoming 2021 West Virginia Veterans Golf Classic.

The event, being held on Wednesday, June 16, 2021, at The Pines Country Club in Morgantown, West Virginia, is one of two major fundraisers that the organization hosts in order to help support local veterans throughout North Central West Virginia.

Damian Ferek, The Stick Company‘s President, will be one of the event’s co-chairs, along with Ashley Anderson, of AMA photography in Morgantown, West Virginia. For those unfamiliar, Damian and Ashley formerly organized the Ride for Children’s Hospital benefit motorcycle charity event.

In addition to helping organize and coordinate the golf event, The Stick Company has donated our services for the rebranding of the event, which includes an event website and marketing materials. With COVID still being a challenge for meetings, we wanted to create a more robust informational packet that outlines the event and sponsorship opportunities. The Stick Company has experience with event marketing and was honored to donate our creative services for this event.

To learn more about the veterans’ golf classic – including sponsorship and advertising opportunities, please visit the website at veteransgolfclassicwv.com.

To learn more about Operation Welcome Home, you can visit their website at welcomehomewv.com.

From all of us at The Stick Company, we appreciate and value all of the men and women who have served, and currently serve, in our Armed Forces. We thank Operation Welcome Home for the opportunity to help show our appreciation through this event.


Rebranding And Website Development for Brenda’s Pizzeria

Our team at The Stick Company was excited to partner with the iconic Brenda’s Italian Pizzeria, located at Deep Creek Lake for their branding and website needs. While it is a tossup as to which we enjoy more… creating design or eating pizza, but we can say with certainty that the two of them together make the perfect combination. And thanks to the team at Brenda’s, we never left a meeting hungry!

While our initial project goals were focused on the website, we quickly learned of some branding and design needs that would then play a direct role with our marketing campaign. In addition to the new branding elements and design concepts, we utilized some additional, high-end visuals with the help of some commercial photography and lifestyle videography.

The end result is a custom designed website that reflects the true experience of Brenda’s Pizzeria while also making it more engaging, modern and user-friendly for their customers.

Be sure to check out Brenda’s Pizzeria’s website at www.brendaspizzeria.com, or, if you happen to be in the Deep Creek Lake area, be sure to stop and have a slice! We also recommend that you check out their other locally owned restaurants, Ace’s Run, Firewater Kitchen and Trader’s Coffee House.


5 Simple Branding Tips and Strategies for Businesses

5 branding tips

If you own a business, you probably know that your brand is everything in determining your success. Sure, you might be able to get by without a ton of social media, but did you know your brand also encompasses customer experience? Keep reading below for some key branding tips.

Your brand is everything that customers interact with. From day 1, business owners are considering how they’d like their businesses to be known and remembered, and that all comes back to brand strategy.

If you have no idea where to start or need help with a redesign, we’re here to help. Read on for 8 of the best branding tips that can help your business soar.

1. Come Up With a Plan

We know you’ve heard it before. It sounds like a cliche, but it’s true! The more precise a plan you come up with, the stronger your brand strategy will actually be.

Some questions you should ask yourself when designing your brand strategy are:

  • What do you stand for?
  • What do you want people to say about you?
  • Who is your ideal customer?
  • Who or what is your competition?
  • What’s your story?
  • What sets you apart from the others?
  • If you’re not a new brand, what do you dislike about your current strategy?
  • How will you test brand perception?

In answering these questions, you identify your potential in the marketplace, and you start building the foundations for your brand strategy.

Don’t Rush Things

Remember, there is no need to rush this step. If you have a deadline, give yourself plenty of time to answer these questions on your own — you need to get introspective here.

From here, you can meet with others if you need help with your plan. Friends and colleagues can provide invaluable opinions, but you should consider hiring professionals if you truly need help with your brand strategy.

Professionals can help you flesh out your brand in ways that others can’t. It is literally their job to help others with their brand strategies, whether you’re just starting or need a complete overhaul.

Don’t be afraid to ask for help with this step. It can make all the difference in the long run.

2. Keep Things Consistent

Whether you choose to get a vehicle wrap or are just designing your website, consistency is key.

This goes for the colors of your website and vehicle wraps, audience experience, the style you use to write, and even your chosen fonts.

Before you choose colors, think about the attitude you’re trying to create towards your brand. Color psychology could be an invaluable tool for your brand.

3. Don’t Confine Yourself

Essentially, identify what separates you from the rest of the world. In doing this, you identify why you’re invaluable to any market you enter.

By allowing your brand to hit people’s pain points, you open them up to receiving your message with an open mind. That’s your chance to sell with everything you’ve got, and it doesn’t confine you to the restraints of the market.

On the other side, you shouldn’t confine your brand to one style for the entirety of its existence. Don’t be afraid of rebranding or experimenting with your brand’s look from time-to-time.

Everything needs a refresher at some point, whether it’s tiny or drastic.

4. Look for Partnership Opportunities

Partnering with other businesses is a great way to get your brand out there.

Since people like to do business with brands they trust, you should work with brands your target audience already does business with.

Conducting market research is a great way to not only identify your target audience but also find out which businesses might be good for you to partner with.

In partnering with businesses, your audience already trusts, that trust can then be extended to you. The thing to remember here, however, is that the businesses you partner with should be non-competitors.

5. Let Your Audience Know You Care

To proceed with this step, you have to think about something. How would you like to be treated as a customer? Do you want your customers to have that same experience?

Maybe you don’t have customers, but you do have an audience. How do you want your audience to feel every time they log onto your website? How do you want them to remember you and your brand?

Once you answer those questions, it becomes simpler to empathize with your audience, or at least provide them with an experience they’re likely to remember.

The important thing about creating any brand is not the numbers. Yes, they are important, but so is creating something that you enjoy.

The trick is to focus on how you can make someone’s experience with your brand a great one every time. It is not only about how your numbers are.

If you’re creating something good and backing it with a positive brand experience, the numbers are going to follow suit.

Remember These Branding Tips for the Future

While you can set yourself up for success in every aspect, it is still possible to veer off the tracks every once in a while. You might find yourself actually getting caught up in the numbers or just feeling lost in all the chaos of running a brand.

These branding tips, however, will always be here. You can make a visual for yourself with these tips on it, or you can bookmark and visit whenever you’d like.

In the meantime, if you’re interested in any of our branding services or just have questions, contact us today to schedule an appointment.


Canned Veggie Drive

This November, we ask that you join us in a month of thankfulness & giving as our team helps Bartlett Housing Solutions with a canned food drive. After seeing a recent post expressing an urgent need for canned goods, we wanted to help. In addition to making a donation, we have helped create this joint campaign to help fill their pantry for winter. We ask that you join us, if you can, as we help support their mission for ending homelessness in Morgantown.

To support social distancing, we have created a STICK team donation page within their fundraiser that allows you to donate online. All funds go directly to Bartlett Housing and purchasing canned foods.

You can donate here.

There are some great, local businesses serving as drop points, such as Morgantown Powersports, Compass Realty Group, Farmhouse Sweets, Women In Balance, Encompass Health and STICK Tattoo Company.

If you are interested in being a drop point, or in hosting an online team fundraiser from your family or business, please contact us and we can help walk you through it.


Project Spotlight: Leer Mine Complex

leer mine

One of the things our team enjoys most are the great people we get to work with, such as the team at Arch Resources, Leer Mine Complex. For over three years, our team has worked closely with this group, helping to create a variety of logos, custom designs, wall wraps and decals. Our team also created a corporate video featuring the various aspects of the operation, including their longwall operation.

Located in Grafton, WV, Leer Mine Complex achieved an AbsoluteZero award for 2019, resulting in no loss time injuries for the year! Our team helped showcase the achievement with a custom logo for the milestone, along with a series of promo items and wraps.

In the video above, Chet Mclean discusses the ongoing partnership with our team, as he recaps some of the featured projects we have completed together.


The Tanker Wrap That Honors All That Served

At The Stick Company, our team has been fortunate to work on a number of patriotic and military-themed wraps including the memorial wall wrap in New Martinsville, the lobby wraps at Camp Dawson and and numerous veteran-owned companies. However, one wrap that continues to stand out to us is the 40′ fuel tanker wrap that was custom-designed for KML Trucking, located in Clarksburg, West Virginia.

The custom patriotic design was guided by the truck’s owner and driver, Dustin Lowdermilk, who wanted the rolling memorial to honor all that serve in our military’s five branches. But, the design had an even deeper meaning to Lowdermilk – he wanted the design to pay tribute to his late father and grandfather, both Veterans themselves.

Since completing the project, this custom-wrapped fuel tanker has been driving around the Mid Atlantic region, receiving an array of waves, horn beeps, and even salutes on a daily basis. Lowdermilk explained that he appreciates the recognition, as it shows people are seeing the design, and paying their respect to our Veterans.


Video Production For Clear Mountain Bank’s Small Business Appreciation

The Stick Company was excited to add another project to the long-running partnership with Clear Mountain Bank, this time with some video production for their Small Business Appreciation week. Working closely with Clear Mountain’s Marketing Department, our team presented a concept for a script that allowed the video to showcase a variety of small business categories, while keeping the focus on the bank’s business team, specifically their Commercial Lenders.

In addition to the script and concept, our team helped pull together some on-site videography to ensure the various Commercial Lenders throughout the region were included in the production. Our team then combined a mix of stock footage, with our captured footage, to create the full video. We concluded the video by briefly recapping the statistics from the recent pandemic relief efforts by the bank, to emphasize their continued dedication to our local community.

The video was then incorporated into a digital push from Clear Mountain Bank that included social media, their website, and email marketing. Our goal was to acknowledge and support the local business community, while also giving some facetime and top of mind awareness to the Bank’s commercial and business banking team.

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Clear Mountain Bank is a leading community bank that has been helping local, small businesses with all of their banking needs for over 125 years. With branches throughout the region, their customers span throughout the Morgantown area, as well as Preston County, Bridgeport and Clarksburg. They also have a branch located in Oakland, Maryland, servicing the Deep Creek Lake community.  To learn more about Clear Mountain Bank, please visit their website at www.ClearMountainBank.com.


Donated Environmental Wall Wrap for Some Furry Friends

The Stick Company recently designed, installed and donated a new environmental wall wrap for our local animal shelter. Located in Morgantown, WV, the Monongalia County Canine Adoption Center is a non-profit agency dedicated to helping our local animal control and rescue.

The Project:

After several years of savings and donations, the shelter had recently acquired new, open cages for their growing cat population. Prior to receiving the cat cages, the shelter underwent some updates and maintenance, creating a bright white and sterile lobby entrance. However, with having many animals and visitors inside the shelter, the leadership team at the Adoption Center was looking to create a more engaging and fitting environmental wall wrap. 

Upon seeing the idea and request post on social media, our team met with the shelter and, together, determined we could help create a more visually appealing environment for the animals, while also helping to educate potential adopters with the design.

The Design:

The Stick Company’s Senior Designer, Maria Ashenfelder, took lead on the project and presented the wrap design concept that included a variety of bright and vibrant colors, centered around the idea of creating a nature theme for the animals. The design incorporates a nature landscape, that also transitions into a colorful background that helps our text and animal cutouts really pop off the wrap design.

“This project meant a lot to our team, as we all value and appreciate a community organization dedicated to helping our local animals and rescues,” said Maria Ashenfelder, Senior Designer. “Many of us have rescues, so ensuring we were designing a wrap that would benefit the shelter, as well as, the animals themselves made it even more important.” 

Installation:

After receiving approval on the design proofs, our wrap installation team took over, planning the approach and installation based on the room layout. Dividing the room into several vertical panels, our team was able to go on-site to the Adoption Center and install the project around a few various obstacles, such as door and window frames, outlets, and a concrete block footer.  The installation was the final step in helping to create an environmental wall wrap for both, the client and our furry friends. 

“We were all excited to learn that we were going to be a part of this project, because at Stick, we are all animal lovers” said J.B. “Sheep” Stefanik, “you truly do not understand how much they (Adoption Center) do for their animals until you are there to view it in person. It was nice to be able to give back to them, and give the animals a new, colorful temporary home.”

In addition to the standard environmental wall wrap challenges, the project originated right at the start of the Covid-19 pandemic, so our team had to wait until appropriate clearance and approvals were granted before being able to install on-site.

***** 

About The Adoption Center:

The Monongalia County Canine Adoption Center is located in Westover at 106 Lockside Road, Morgantown, WV. The hours of operation are Monday, Wednesday, and Friday, from 10:00 a.m. – 4:30 p.m., and Tuesday and Thursday 10:00 a.m – 6:00 p.m. You can learn more at https://monongaliacounty.gov/departments/canine_(animal_control)/index.php

About The Stick Company:

The Stick Company is a marketing and design agency specializing in branding services, such as website development, print design and videography, as well as wrapping services, such as interior wall wraps, vehicle wraps, and wall graphics. To learn more about our various wall wrap services, be sure to click here

This project was donated in memory of Hodge Terry Ferek, our agency’s first canine executive, who was adopted from the Monongalia County Canine Adoption Center. 


Kim Johnson Celebrates 10 Year Agency Anniversary.

Kim Johnson

From all of us at The Stick Company, we would like to acknowledge, honor and do a happy dance, as we celebrate Kim Johnson’s 10 year anniversary with the agency.

Kim originally joined the agency as a Project Manager when she was relocating back to the Morgantown Area. Little did she know that over the next 10 years, she would become the glue that, not only ensures everything stays together, but strengthens our team, and our company, on a daily basis.

Today, Kim is our Vice-President & CFO by title, but anyone familiar with our agency knows that she is involved in damn near everything we do. She even once did a design in PowerPoint because she was tired of waiting on me (and to prove a point.) You will be hard-pressed to find someone as hardworking, organized and multi-tasking as Kim… Oh, and fast… not like running fast (trust us, she’s not) but rather predict-the-future/knows-everything type of fast… She literally responds to emails even before you send them, she is that good. Over the years, I have certainly presented a few ideas, or 30, at her… and regardless of how logical, educated, and well thought out her reasoning is for us to NOT do them, she always dives in, full force, and makes them even better than I could imagine.

To give a brief idea, here is just a few things our team has done under Kim’s guidance:

  • Consolidated Stick, LLC & Asayo Creative 
  • Founded, organized and hosted the WV Energy Expo (8 years)
  • Launched Stick Tattoo Company 
  • Launched CasketWraps.com
  • Opened 2nd office in Martin’s Ferry… Closed 2nd office in Martin’s Ferry. 
  • Co-Chaired WVUM Children’s Gala (2015)
  • Organized Walk/Run MS Morgantown (4 years)
  • Organized and volunteered with numerous non-profit events and fundraisers. 
  • Oh, and you know… all those little details like insurance, taxes, accounts payable, accounts receivable, human resources, etc.

 

I would like to think we have had a little fun along the way… I mean, she did break her foot dancing at the Children’s Gala and ran us off the road chasing a double rainbow.

But in the most serious of statements, I do not know where our agency would be without her guidance, dedication, and continued support. We thank you, Kim Johnson, for being you,

-Damian

 


Getting Wild With Custom Building Wraps at Hovatter’s Zoo.

Hovatter’s Zoo, located in Kingwood, WV, contacted The Stick Company to help create a few custom building wraps for the entrance of their location. As one of the most visited family attractions in the region, Hovatter’s Zoo provides a range of exotic animals for audiences of all ages.

The Project:

After having a new entry gate fabricated and installed by Wilson Works Inc, Hovatter’s Zoo was looking to create a more visually appealing entrance for their customers. In addition to the gate, there was an additional need for a large sign wrap to serve as a photo background for visiting families.

The Design:

The customer was wanting a design that was eye-catching and engaging for customers but also featured the specific animals that call Hovatter’s home. The end result was a landscape collage that added each of the animals as their own layer, allowing for flexibility in placement. The new design incorporated the logo of the Zoo, ensuring the new design was both appealing and brand consistent.

The Installation:

With any custom wrap installation, our team takes the steps to ensure a smooth and successful project, and the custom gate wrap and signage was no exception. Our team went on-site prior to the installation to get exact measurements, as well as, identify any obstacles and challenges with the wrap not visible from photos. In this situation, because of the fabrication of the gate, our team determined that the design would need to be designed and installed around the handles and hinges of the gate, for the highest quality final product.

Our team then scheduled the installation for the most convenient time for our client, and completed the project utilizing four horizontal panels to best fit the project layout. 

Final Product:

The final product was a very bright and bold custom building wrap for the newly fabricated gate, and the front of the zoo entrance. The sign has served as the perfect backdrop for family photos, as demonstrated by The Stick Company’s own Damian Ferek and family. 

About Hovatter’s Wildlife Zoo:

Hovatter’s Wildlife Zoo is home to over 30 different species of native and exotic animals from all over the world. What started out as a small collection of deer, black bear, cougars and tigers has turned into a growing family of Chimpanzee, Grizzly Bear, various species of Orange and White Tiger, Spotted and Black Leopard, Ring Tailed Lemur, Baboon, and many other species.

To learn more about Hovatter’s Wildlife Zoo, be sure to visit their website at www.WestVirginiaZoo.com

About The Stick Company:

A branding agency like no other, The Stick Company offers a variety of custom building wrap and design services such as interior wall wraps, exterior storefront wraps, and signage. You can learn more about our wall wrap services here.

The Stick Company also specializes in a variety of design services for any wrap, digital or printed project. 

Our team would also like to give a shout out to Wilson Works Inc., of Morgantown, West Virginia for the custom gate fabrication. Wilson Works specializes in fabrication, Machining and industrial supply. To learn more, please visit their website at http://wilsonworksinc.com/


Damian Ferek Addresses Alma Mater’s Class of 2020

To say that 2020 has certainly been a year filled with uncertainty and surprises, would be an understatement. And for Damian, The Stick Company’s President, this past May presented an additional surprise, as he was asked to be the 2020 Carmichaels Area High School Commencement speaker. While initially thinking it was a practical joke, or that there was not going to be a graduation, he gladly accepted and was honored at the opportunity to address the graduates at his Alma Mater. 

“I feel the pandemic must have canceled their original 10 choices, but I was extremely honored and grateful at the opportunity and consideration” said Ferek. “But, more than anything, I think the Carmichaels Area School District should be complimented on their efforts and dedication to still host a graduation, despite these challenging times.”

Providing a cliff note version of his speech, Ferek detailed his background as a Carmichael’s Alumni, career notes, and thanked a number of Carmichaels Alumni that have helped along the way. 

The core of his speech then focused on what he felt it takes to be ‘A Mike.

A Mike will always have an undeniable work ethic. Maybe it is our small-town values, blue-collar mindset, or just a chip on our shoulder, but you will find that we will always work harder than anyone.  Dwayne ‘The Rock’ Johnson may have said it best, – Be Humble. Be Hungry. and Always be the hardest worker in the room.

A Mike will always have the drive to get involved with anything and everything you can… Whether it is with school, work, family or your community, get involved and lend a hand. Find where you can help, and make it happen. And always adopt and rescue a dog or two. 

A Mike has the ability to create change.  And if the last few weeks have shown us anything, it is that our community, our state, and our nation need positive change, especially from you, our upcoming leaders. Be the driving force of change. — To quote Dr. Martin Luther King Jr  — Hate cannot drive out hate; only love can do that. – So be that change.

A Mike has an appreciation and respect for everyone…  This includes race, gender, interests, financial and occupation. It also means we respect the generations that have paved our way.

A Mike has the ability to make a difference on your journey to success.


We’re Stronger As One.

There’s no doubt that we are in a crazy time in history right now and for many local and privately-owned businesses, we are having to either shut down our operation or work remotely if and where possible. This is such a difficult decision, as many of us juggle the health and safety of our family and community, as well as the stability and support of our company, employees and their families. 

But one of the most important things that I want to emphasize is that – just because our offices are closed, or that we are doing our part to quarantine ourselves, does not mean that we should stop working. Honestly, in the following weeks, it will be extremely important and beneficial to continue to work and support, not only your business, but our teams, our community, and all of those who are continuing to work during this pandemic. But, we most do so with a little more sensitivity, care and productivity.

Let’s face it — your marketing and your branding do NOT stop, even when the company is closed or disrupted like in unprecedented times like these. In fact, this is where branding comes into play even more, as it remains your connection with your customers and clients. You see, your branding is how people perceive, feel, interact and remember your company, and there has never been a more important time to showcase your values and culture than now. 

Let me stop and say – I know that no one wants to hear a sales pitch right now. So please, do not think that is what I am suggesting. But here are 5 things that I feel we can be doing to, not only help our own business, but our customers and community as well.

Stay home.

In full transparency, I was not the first to support this notion, as it immediately jeopardizes the well-being of our companies. Those of us who have spent years working to build something are now faced with the reality that it may be closing. But, no matter your view on the subject, we cannot or will not get through this unless we all work together and do our part — and right now, that first step is staying home for every one of us that can. The sooner we all do, the faster we can hopefully get back to normalcy.  We at least owe that much to the amazing people who continue to work during these times – healthcare, grocery, first responders, transportation, military, etc. 

Be productive.

I get it…in preparation for lockdown, I started preparing a list of household chores and things my family and I could do during this time… all those things that you’ve consistently put-off or delayed. But, also make a list of all the things you can do to support your business. You know – those same things you’ve been putting off!  Updating your website, writing some blogs, social media posting, saving pics from your phone….even just organizing and implementing a better storage organization. All these things are still beneficial to your operation.

Get involved.

No matter what you do, there is an opportunity to get involved and help, and now is the time to see where and how you can do so. I am not suggesting to put yourself in harm’s way, but look to see what you can do to support others — from companies still operating, our community organizations that are helping those in need, or even just your friends and family. Often, just being an additional voice can go a long way! 

Stay connected.

In a day when we are all connected to some device — make sure you also stay connected to each other. Stay in contact with your team, customers and local organizations. Offer help and support if and where needed, and even your services, if you can. Even a simple distraction from the craziness can go a long way. 

Support each other.

I am a true believer that we are all in this together, and stronger as one, so the more we can all do to help each other, will benefit all of us in the long run. If you are able to offer products or services, remotely – get involved: GREAT. If not, support and share the information about those doing positive things in our community and working to make a difference. Leave politics and all the negativity out, and do our part in sharing the positive and vital information in our community.  

In just the Morgantown-area alone, we have seen a number of encouraging stories. Such as all of the restaurants working to provide local children with meals while out of school, such as Crab Shack and Bartini Prime. We learned that Daniel’s Men’s Store and Hilltop Packs in Waynesburg that are using their talents and resources to create face-masks for our medical professionals. We have learned that Mylan Pharmaceuticals is working around the clock to produce medicine to potentially treat this virus. The list goes on – and we can all do our part in making sure THESE are the stories we remember once this is all said and done. 

Again, I just wanted to take a minute to encourage our fellow businesses and organizations to continue to stay strong, stay safe and stay active, for we will get through this together and are stronger as one.  Stay safe!


Unleashing A New Bobcat Truck Wrap

The Stick Company recently partnered with The Jefferds Corporation, of Clarksburg, WV, to create an updated Bobcat truck wrap design for their new flatbed delivery truck. The truck wrap design features the iconic Bobcat logo, and undeniable Bobcat orange color scheme, but with an updated twist that helps the vehicle standout on the road. Whether making deliveries to construction sites throughout West Virginia, or making sales calls to the energy industries, this Bobcat truck wrap will grab attention and ensure top of mind awareness for the brand. In addition to ensuring an eye-catching vehicle wrap design, the team at Jeffords Corporation wanted to ensure client’s knew that they also offered sales, services and rentals, which became part of the main design.

About Jefferds Corporation:

Jefferds Corporation specializes in equipment sales, rentals, service and parts dealer, servicing West Virginia, Eastern Kentucky and Southern Ohio. In 1970, Jefferds Corporation became the Bobcat dealer for West Virginia. In 2000, they created Bobcat of Advantage Valley in Cross Lanes to provide added focus and superior customer service on the Bobcat product line.

To learn more about Jefferds Corporation and Bobcat of Advantage Valley, please visit www.bobcatwv.com.


United Way’s ‘Pinnacle of Partnership’ Award Recipient

The United Way of Monongalia and Preston Counties recently awarded The Stick Company with their Pinnacle of Partnership Awards for the 2020 campaign. Per the United Way, the recipient of this award exemplifies as commitment to improve the quality of life for Monongalia and Preston County residents throughout leadership in service and education, as well as a year-round United Way partnership. Damian Ferek, President of The Stick Company, was on hand to receive the award during the United Way’s dinner on February 25th and the WVU Alumni Center.

The Stick Company worked closely with the United Way of Monongalia and Preston Counties during the 2020 campaign, including donating the creation of their campaign video. This year, the campaign featured seven campaign Co-Chairs to form Bankers’ United. The Co-Chairs were individuals from local banks who came together to help the campaign reach its fundraising goal.

And we are proud to say that the 2020 United Way campaign was able to exceed their goal, and raise $1,348,479 during the campaign! This money will go directly to supporting a number of local organizations and people here in the Morgantown area!

“We really try to be as involved with our community as much as we can, and were glad that we were able to play a small role in this year’s campaign,” said Kim Johnson, Vice-President/CFO of The Stick Company. “The United Way is such a great organization that benefits countless people in our region; it was such an honor for us to be able to work with them during this campaign.”

The United Way of Monongalia and Preston Counties enhances the quality of life in our community by helping those in need through health, education and financial stability. To learn more about the United Way, and how you can get involved, please visit https://www.unitedwaympc.org/


The Stick Company Voted Best of Morgantown

For the second year in a row, The Stick Company has been voted Best Of Morgantown (BOM) in the category for Graphic Artists by the Morgantown Magazine, a publication from New South Media. The annual issue is a showcase of all of the great companies that North Central West Virginia has to offer, from dining, healthcare, and fitness to a variety of business and educational services.

“The team at Morgantown Magazine do an amazing job at putting together the Best of Morgantown Publication,” said Damian Ferek, President of The Stick Company. “Our team takes a lot of pride in receiving this award, especially with our laid back and non-soliticiting style approach. To be voted as one of the Best in Morgantown, speaks volumes on our team and all of their hard work and talents.”

Our team would also like to congratulate Blake as this year’s co-winner, Stewart Design!

Among this year’s winners for Best of Morgantown were Clear Mountain Bank, Classic Cutz Barbershop and WVU Medicine Children’s Annual Gala. Our sister company, Stick Tattoo Company, was also a finalist for Best Tattoo Shop.

Congratulations to all of the winners of this year’s Best of Morgantown. We invite you to subscribe to Morgantown Magazine, and stay current on all the fun and unique things they continue to showcase. Learn more at www.MorgantownMagazine.com.