“TRY OUR PRODUCTS…”
It’s been said that the general public is bombarded by thousands of messages like these per day. Billboards, signs, commercials, magazine spreads, newspaper ads and radio spots—companies are spending millions on exhausting their advertising resources only to find that consumers are tuning out traditional methods of advertising. Experts agree that this exposure makes it increasingly more difficult for advertisers to break through the noise of tradition and find a way to reach consumers.
Some companies, such as STICK, LLC client, Black Diamond Equipment Rental, have found a non-traditional answer in the midst of all the advertising chaos.
“Many customers tell me they’ve seen our wraps roaming around town,” said Black Diamond President Chad Teasdale. “There’s no doubt that our investment in the mobile advertising provided by vehicle wraps has caught the eye of consumers and driven them towards our services.”
So, what are the main benefits of vehicle wraps and why should companies consider investing in them?
Unlike TV or radio advertising, you can’t shut off the message of a vehicle wrap. Travelers are less likely to feel bombarded by the simple messaging of a unique, eye-catching vehicle wrap than by the obnoxious attention-demanding sights and sounds of more traditional methods.
In addition to its quality of messaging, its quantity of reach is quite possibly its largest benefit. In fact, Sign World explains that vehicle wraps have been proven to garner an estimated 30,000 to 70,0000 visual impressions per day.
All of this with an unmatched level of cost-efficiency makes vehicle wraps a viable option for companies that want to reach a large audience while maintaining a budget. In fact, the Outdoor Advertising Association of America cites that mobile advertising via vehicle wraps is a cost effective and efficient method of outdoor advertising, “reaching more consumers at a lower Cost Per Thousand Impressions (CPM) than any other form of outdoor advertising.”
STICK President Damian Ferek agrees.
“With wraps, you can turn your gas miles into advertising dollars,” said Ferek. “Our clients tell us they experience real Return on Investment after we’ve provided them with a custom, brand-consistent vehicle wrap.”
Interested in advertising your business with a vehicle wrap? Contact STICK today for more information about our service. We STICK anything.