The Stick Company was recently recognized by Operation Welcome Home (OWH) for their organizational support. Operation Welcome Home is a 501c3 non-profit job placement organization dedicated to helping veterans and their families overcome barriers to employment and providing them with the knowledge and resources needed to secure a fulfilling position in the civilian workforce. The Stick Co. has worked to help support the organization when and where possible.

Damian Ferek, Stick’s President, was on hand to receive the award during OWH’s annual holiday event from CEO, Brett Simpson, and Board President, Bob Pirner. During the presentation, Mr. Simpson shared these words, which were transcribed onto the award:

The Stick Company – Operation Welcome Home sincerely thanks you for your selfless support and dedication to our organization in mission. You have utilize your personal talents and resources on countless occasions to help us provide both top-notch services to the veterans we serve as well as helping us raise money to continue our efforts. You have never let us down when we’ve asked for support and are a true asset to Operation Welcome Home. Further, your actions throughout the community in supporting multiple charitable endeavors and supporting public awareness issues or a clear testimony to your unquestionable selfishness. We look forward to our continued partnership and friendship in the years to come. Thanks for all you do for operation welcome home and our community at large.

Following the event, Mr. Pirner had these words to share on social media:

“In my role as President of Operation Welcome Home, I was proud to be part of last night’s awards presentation for these allies of our organization. With these folks on our team, we will continue to help our heroes transition home–nearly 500 veterans placed in full-time, good paying jobs!”

From left to right: Tracey Davis (Rep for Hogs & Heroes WV #3), Bill Hennessey, Brandon Gregory, Carl Cannon, Greg Harbert, Damian Ferek

The Stick Company would like to thank Operation Welcome Home for even being considered, yet alone recognized by the organization. Our team remains committed to working with and supporting our community, including great organizations like Operation Welcome Home. To learn more about Operation Welcome Home and the amazing work they do, please visit www.WelcomeHomeWV.com.

The Stick Company is excited to launch the new brand film for the region’s commercial construction industry leader, Accelerated Construction Services (ACS). The Morgantown-based company, with a regional office in Washington, PA, was looking for a more visual way to demonstrate the full range of capabilities within the company, ranging from new construction, design-build, steel buildings and renovations. Specializing in a number of industries such as medical, retail, restaurants, hospitality and industrial construction, the video includes a variety of completed construction, drone videography, behind the scene footage, and an interview with President and CEO, Michael Allen.

As Accelerated continues to expand into additional markets, the goal was to have the video help set the tone of the accomplishments, culture and capabilities of Accelerated Construction. The Stick Co. worked closely with the executive team at Accelerated Construction to bring the video to life which features projects for Mon Health Systems in Morgantown, EQT Recreation Facility in Waynesburg, PA, Park Place Development in Washington, PA and ongoing projects in Clarksburg and Bridgeport, WV.

To learn more about Accelerated Construction, be sure to visit their website www.AcceleratedConstructionServices.com, also created and maintained by The Stick Co.

The Stick Company would like to congratulate Clear Mountain Bank on their recent opening of their Bridgeport branch located in the White Oaks Development. The new branch features a variety of high-tech innovations to make their customers’ experience as easy and convenient as possible. The Stick Company was happy to assist with some interior design and marketing as we assisted with wrapping the conference room walls with frosted vinyl, designed the entryway artwork, and helped design the interactive tablet screens for customers to utilize while they wait. Additional print ads and designs were created to help spread the awareness of the new location.

Clear Mountain Bank is a locally-owned and managed community bank serving north-central West Virginia and western Maryland. Clear Mountain Bank offers a comprehensive array of banking services. The bank is a leader in providing electronic banking services, including mobile banking and remote deposit. To learn more about Clear Mountain Bank, please visit their website at www.clearmountainbank.com.

The Stick Company was excited to partner with West Virginia University for the design and installation of their 2018-2019 Library Art Exhibit. The exhibit, titled ‘Water: A cross-disciplinary exhibit exploring the significance, power & play of life’s critical resource’ is an educational yet artistic project featuring countless contributors. The exhibit featured several unique aspects including strategy, custom design, infographics, wall wraps, window wraps, stairway wraps, banners, signs and digital displays. The overall project involved nearly every team member spanning over the course of several months. The custom design included various statistics, artwork and research from WVU to accomplish their desired goal, while still keeping the overall gallery theme.

“We worked very closely with a number of people at WVU, but especially appreciate all the help, support, creativity and guidance from Sally Deskins, MA, who is the exhibit’s developer,” said Stick’s President, Damian Ferek. “Sally had a vision for this project and was extremely accommodating to our team for all of the unique aspects that this project included.”

One of the featured aspects of the gallery is the Adventure WV Stairway that connects the various floors of the library. The stairs became a focal point of all the great water-themed activities in which you can participate at WVU. The walls include larger-than-life wall wraps throughout, featuring the amazing photography of Gabe DeWitt. Gabe’s high quality photography allowed for the designs to enlarge nicely to fit the vision of the hallway. A special thanks to everyone at AdventureWV for all of their help and creativity, as well.

Like all projects, the strategy behind the gallery wall wraps was to get the most coverage and visibility while remaining within a budget. This included a number of unique aspects such as the stair wraps, entryway column wraps, and atrium window wraps specific for WV Land Trust. To learn more about the art exhibit at WVU Library, be sure to check out this link for upcoming events and hours.

Entegra Energy Solutions, a Bridgeport, West Virginia based oil and gas company recently partnered with The Stick Company to launch their new website. The new website was triggered by the company’s continued growth and expansion into new and additional oilfield services and needed a website that reflected the full breadth of the company. The solution resulted in a responsive website that featured specific landing pages for each of the services, including detailed capabilities under each service, as well as jobsite photos. You can view the website at www.EntegraEnergy.com

The Stick Company also worked with Entegra Energy to brand their fleet of trucks, wrapping each tailgate to mirror the website design, and detail the various services of the company.

In addition, a recent employee hiring push called for some design needs including newspaper ads, flyers, signage and social media graphics for the new hiring campaign. Entegra Energy wanted to ensure the design highlighted all of the benefits of working for the company, as well as other key information. This information was onhand at the WV Energy Expo, held in Morgantown, WV. The event as a joint hiring and sales event allowing Entegra to showcase their services, but also look for potential employees. You can see more on the WV Energy Expo at www.WVEnergyExpo.com

Entegra Energy is the local expert on all things energy. From Roll-Off Truck Services, Waste Management and Equipment Rental to Fabrication, Well Hookups, and Pipeline services, as well as Environmental & Industrial Cleaning Services, we are dedicated to your success.

Pre-Show Promotion:

As the show approaches create excitement around your company by promoting the event and emphasizing your attendance. The reason to participate in trade shows is to generate leads, so starting that process – even before the event starts – is a great first step. The more hype and promotion you can generate for both you and the event, the more value you will see. If anticipating doing a raffle or giveaway at the event, be sure to promote that in your message!

Utilizing email, eblasts, social media and flyers are a great way to help your pre-show marketing and promotion.

Stand Out from the Crowd:

Visually stimulate attendees with a high quality and visually appealing display. And your visuals do not need to be the most expensive in order to be successful, but ensuring an eye catching display that reflects your branding, quality and culture is key. Your brand and image is often the first impression you will give, so ensuring that your display reflects your brand is a vital step for your event’s success.

Ensuring the quality of your display with a professional tablecloth, backdrop banner, vertical banner stands or pop-up displays is a great and affordable way to stand out from the crowd at your next tradeshow.

Educate and Inform:

As you work to draw people to your booth, do not let them leave without some form of marketing, whether a business card, flyer, brochure or catalog. By providing some leave-behind material, you are ensuring that your products and services remain top- of-mind with your potential customers.

This is also a great way to introduce, or even remind customers, about additional products or services you may offer. Often in today’s fast-paced world, customers may remember only a few of your capabilities. By providing printed material, you ensure they are reading and taking back the most updated information on your company. And, although we are in a digital world, having a few printed marketing materials provides instant credibility.

Engage Your Audience:

Being at a tradeshow is a major step for your marketing and sales growth, but how you or your team conducts themselves while at the show reflects directly on you as a company. Having your team stand at the booth presents a more welcoming and engaging presence for people to come and talk with you. It also keeps you more alert for potential customers or vendors that may be passing through the event.

We strongly urge you to resist the need to check your phone and email every 10 minutes, or for having your booth personnel appear to be – let’s just say ‘uninterested’ – while working the event. You can have the greatest booth and marketing material at the tradeshow, but if your team lacks enthusiasm and engagement, that effort may be lost.

Post-Show Marketing:

After the show is over, there is still work to be done. From timely follow-up emails and answering questions, to ensuring your website displays your updated and current products and services is extremely important. As we said, the goal of any tradeshow is to generate leads and top-of-mind awareness, and once that occurs, if someone is then driven to your website, or has a great, engaging conversation, and then your website contradicts your products and services or looks extremely out of date – then you risk losing all of the value and momentum you created at the event.

Be sure to take a few minutes and update your website and marketing material before the event so that it reflects your company well. Also, be sure to follow-up on leads and contacts in a timely manner. And do not be discouraged if you do not receive an immediate response or contact – everyone else is also busy working to do the same thing – but taking the initiative to email and stay in contact is a great final step for your post-show marketing.

If you have any questions, or would like more information on any of the items mentioned above, please do not hesitate to contact our team to see how we can help. Our goal is to help you take your branding and marketing efforts to the next level, and your participation in tradeshows is a great step in that direction.

If you have any questions, or would like more information on any of the items mentioned above, please do not hesitate to contact our team to see how we can help.

The iconic Boston Beanery Restaurant and Tavern has recently launched a new marketing campaign to reengage itself in the community. After a recent change in ownership, The Stick Company was contacted to help provide an updated brand and image to the restaurant, that was not only fresh and modern, but also incorporated the core values of a community pub and tavern into the message. Established in 1983, The Boston Beanery has been a destination of choice in the North Central and Southwestern Pennsylvania region for over 25 years, currently with two locations in Morgantown, WV, and another location in Uniontown, PA. The restaurant has a distinct charm thanks to its relaxed environment, great food, and vast drink selection, and The Stick Company was tasked with conveying this message that helped the restaurant reconnect with the community.

In recent years, The Boston Beanery has seen a few different logo and name changes as past owners tried to take the restaurant in different directions, which then prompted our first marketing goal to re-establish the brand. Our goal was to help recreate the original concept, prompting our new tagline and theme, “The Way Its Supposed To Be.” This would end up being our driving force of marketing change. Our team first designed the updated logo, utilizing the core of the original design as our starting point and then applied some type and element changes to give a more distinct and crisp look to the logo. Once the new branding was established, our team starting working on the online presence of the company, helping connect the culture and environment to its customers. The new website featured an updated menu, information on the three locations, and history about the location.

Following the launch of the website, additional print and social media ads were created to help promote the launch of the new site, and reinforce our campaign goal of reestablishing the restaurant as one of the most recognizable locations in the region. To see more on the Boston Beanery, please visit their website at www.BostonBeanery.com.

Our favorite thing to do at The Stick Co. is to bring an everyday, mundane truck into our garage and send it back out as an eye-popping, attention-grabbing, branding and advertising machine. Take advantage right now! All April long, we’re offering 15% off ALL truck wraps. Don’t wait! Fill out the form below and tell us how we can turn your transform your truck(s). Our sales team will be in touch ASAP.

How does it work?

• Discount applies to all full and partial wraps designed and scheduled by April 30, 2018
• What if our April install schedule is full? No problem. We will extend the discount for any truck wrap we can’t fit into our install schedule

We are both excited and humbled at The Stick Company to have been selected as one of the 2018 Morgantown Area Chamber of Commerce business award winners. Recipients were recognized for various achievements and community involvement throughout the year, as well as their overall commitment to the Morgantown Area Chamber of Commerce. 

In addition to being selected as the Medium Size Business of the Year, our agency was also contracted to do this year’s award videos. We had a lot of fun working with each company, highlight some of the areas most influential and inspirational stories. We are excited to share our video here:

To see all of the award videos from the 2018 Annual Dinner, please visit the Morgantown Area Chamber of Commerce website here. 

When visiting the chamber website, be sure to experience the new homepage recently designed and implemented by our team. While the site is ultimately controlled and powered by a program called ChamberMaster, which is an internal tool that runs the Chamber’s membership and database, our team did have the ability to update the homepage to make it more engaging in informative for the members. 

Since 2007, The Stick Company has been a long-standing member of the Morgantown Area Chamber of Commerce. Recently, in 2017, owner Damian Ferek was nominated for a position on the chamber’s Board of Directors, also serving as the chair of the marketing in membership committee.

From all of us at The Stick Company, we would like to thank our family, friends, colleagues, customers and business partners, as well as, the Morgantown area Chamber of Commerce for this fantastic recognition. 

Producers Supply Company (PSC), one of our agency’s tenured clients, is among the national leaders in oilfield supply. With two national locations in Waynesburg, PA and Oklahoma City, OK, they are conveniently located to service a number of natural gas shale plays. To help ensure the online sales and marketing efforts continue to match the level of sales and support of the company, a new website was created to help better serve the online needs of the customers.

The new website was assigned a few goals in the process, one of which being to ensure a strong emphasis on the products and manufacturers the company represents. Backed by the best brands and products in the industry, the new site was to reflect those same standards, and ensure that users are able to, quickly and easily, access the various manufacturers within each product category. Taking this an added step further, each manufacturer now has a product specific landing page that will allow the team at PSC to tailor the specific products and details on the website.

Another goal of the website was to feature the team at Producers Supply Company throughout the site. Ensuring customers understand that the PSC team is a key to their success, our team wanted to ensure the website reflected this same belief. To accomplish this, the site utilizes custom photography to capture the human element of the company. These visuals also showcase the PSC trucks and fleet, as one of the most distinguishable aspects of Producers Supply Company. The high-end pictures were captured by photography icon John Jackson, of Not Stock Photography.

In addition to the custom photography, The Stick Company helped produce a 60 second brand film that helps capture the various details of the company. For anyone who is familiar with Producers Supply, also knows their attention to detail is unrivaled. To best demonstrate this, we created an upbeat video for use on the website and social media that features the team, products and trucks of the company. The video also features some drone video of a delivery to a natural gas jobsite.

The design remained consistent with the PSC brand emphasizing the easily recognizable orange color scheme and dark colored backgrounds. The new website features a responsive layout to ensure best accessibility on any device, as well as a fully accessible content management system for easy maintenance and updates.

To view the Producers Supply Website, please visit www.P-S-C.com

January has been an exceptionally busy month here at The Stick Company – especially for custom truck wraps. From full truck wraps to partial truck wraps, we have seen a variety of truck sizes coming through the garage already in 2018.

Excalibur Specialty Services, a specialty, inspection & technical provider, is a new company based in Clarksburg, West Virginia. The Stick Company worked with Excalibur to create a custom company logo and new business cards, as well as a new truck wrap design for the fleet. Tasked with the creative concept for a bold and extremely visible design, our team created the custom character of the warrior to accompany the vibrant textured sound waves to give the vehicle its visual appeal. 

Another fun custom truck wrap was for Morgantown‘s newest food franchise, the Philly Pretzel Factory. Located in Suncrest Towne Centre, this delicious new restaurant needed a partial truck wrap to help gain attention for their newest location. The custom-tailored design mirrored existing vehicle wraps from other national locations. However, our team was given the flexibility of creating something unique for this location’s specific vehicle. The newly-wrapped GMC Sierra will also serve as a food truck for when the company goes on-location for various events and catering. For more info on Philly Pretzel Factory, visit their Morgantown Facebook page, www.facebook.com/ppfmorgantownWV/.

A third featured truck wrap is for Gerrick Electric Company, a construction and electrical contractor in Morgantown, West Virginia. The Stick Company has been fortunate to work with Gerrick on previous truck wraps over the years, and was excited to see this industrial electric company adding a new truck wrap to their growing fleet. For more on this fantastic company, visit their website at www.gerrickelectric.com.

In addition to these three specific truck wraps, our team has also been busy installing a few truck wraps for longtime customers iLease Equipment Rental of Clarksburg, WV and Black Diamond Equipment Rental of Morgantown, WV.

All of these custom truck wraps were designed, printed, and installed by our team at The Stick Company. We enjoy not only designing and creating custom vehicle wrap designs, but also seeing the project from start to finish and delivering a truly unique custom vehicle wrap for our customers. 

Stay tuned as we continue to showcase the variety of vehicle wraps that our team does on a regular basis!

The Stick Company was awarded the contract by the Morgantown Area Chamber of Commerce to create the business award videos for their 2018 Annual Dinner. Each of the seven videos featured five minutes of testimonials and highlights, as well as featured all of each company’s strengths and unique characteristics. The videos aired at the Annual Awards Dinner in front of nearly 600 chamber members throughout the Morgantown area.

One of the greatest aspects of this project was the ability to, not only film and edit the actual videos, but also, work directly with each company and their representatives to tell their story. At The Stick Company, we feel video production helps emphasize your brand’s image, and our team worked tirelessly to ensure each video did just that.

There were a total of seven business award videos for 2018 including Small, Medium and Large Business of the Year, New Business of the Year, Milan Puskar Entrepreneur of the Year, Non Profit of the Year and the Earl L. Core Award. While all having slightly different award specifics, the awards highlight companies within the Morgantown region that display outstanding corporate citizenship, community involvement, and commitment to the Chamber.

One of the awards, The Earl L. Core Award, is the Chamber’s most prestigious award given to an individual or individuals, who display outstanding community service for a minimum of 5 years as a resident of Monongalia County. This year’s recipient was our good friend – Jamie Summerlin, As if running across the United States for Veterans wasn’t enough (read more on this at www.FreedomRunUSA.com), Jamie has gone on to help found Operation Welcome Home, The Morgantown Marathon, now coordinates and overseesMountainFest, as well as countless other community contributions.  Congratulations Jamie, a well-earned and deserved recognition!

Another award that has significant impact in not only the Morgantown area, but West Virginia overall, is the 2018 Non-Profit of the Year. This year – this was awarded to the Monongalia County Board of Education. We had the pleasure of working with a number of great individuals during this video testimonial to help shed light on all of the aspects that the Board of Education encompasses. From the number of teachers, students and staff members – to healthcare, food and transportation providers, the Board of Education is one of the largest employers in the state. The video below is just a sample highlight of the accomplishments of the organization:

In addition to these two award winners, other winners included Cunningham, Powell, Alexander, A.C. as Small Business of the Year. The Stick Company, (yes, us!) as Medium Size Business of the Year, Potesta & Associates as Large Business of the Year, Courtyard by Marriott Morgantown as New Business of the Year, and FEOH Realty/Jason Donahue as the Milan Puskar Entrepreneur of the Year. To watch all of the award videos, be sure to visit the Morgantown Area Chamber of Commerce’s website at www.MorgantownChamber.org.

The Stick Company is excited to announce the launch of a new website for Fairchance Construction located in Southwest Pennsylvania. With over 100 years of experience, the team at Fairchance Construction was looking for a new online presence that showcased, not only the history of the company, but also the modern services and full capabilities of the company today.

To help accomplish this, our team created a design that allowed for modern projects and photography, as well as, demonstrating historic values and beliefs, while still showcased in a clear and easy to use design theme. The homepage features a variety of drone footage captured from each jobsite.

One of the main goals of the website redesign was to demonstrate and showcase the variety of services the company can offer. Niche services like Design+Build, ICF Construction and Environmental Construction are just some of the services we helped feature. The goal was to ensure the potential customers were able to quickly identify that Fairchance Construction was a fully capable Design and Turnkey Construction Company, but also one that can do a number of build-outs and remodels.

Another goal for the Fairchance Construction website design was to ensure a clear and concise message for their various industries. Working with a range of customers throughout the automotive, healthcare and industrial industries, we created specific landing pages for each industry to ensure added keywords and capabilities were conveyed.

The project features details and photography of some of Fairchance Construction’s latest projects including a number of dealership construction projects for the Freedom Automotive group. The site also features a section on Butler Buildings and the values that their steel buildings can bring to their clients. Fairchance Construction is an Authorized Butler Builder.

The site was designed as a responsive theme with a full content management system for ease in updates and maintenance. A new set of business cards was also designed to help correspond with the site launch.

To access the new website, be sure to visit www.FairchanceConstruction.com.