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Monthly Archives: July 2020

Donated Environmental Wall Wrap for Some Furry Friends

The Stick Company recently designed, installed and donated a new environmental wall wrap for our local animal shelter. Located in Morgantown, WV, the Monongalia County Canine Adoption Center is a non-profit agency dedicated to helping our local animal control and rescue.

The Project:

After several years of savings and donations, the shelter had recently acquired new, open cages for their growing cat population. Prior to receiving the cat cages, the shelter underwent some updates and maintenance, creating a bright white and sterile lobby entrance. However, with having many animals and visitors inside the shelter, the leadership team at the Adoption Center was looking to create a more engaging and fitting environmental wall wrap. 

Upon seeing the idea and request post on social media, our team met with the shelter and, together, determined we could help create a more visually appealing environment for the animals, while also helping to educate potential adopters with the design.

The Design:

The Stick Company’s Senior Designer, Maria Ashenfelder, took lead on the project and presented the wrap design concept that included a variety of bright and vibrant colors, centered around the idea of creating a nature theme for the animals. The design incorporates a nature landscape, that also transitions into a colorful background that helps our text and animal cutouts really pop off the wrap design.

“This project meant a lot to our team, as we all value and appreciate a community organization dedicated to helping our local animals and rescues,” said Maria Ashenfelder, Senior Designer. “Many of us have rescues, so ensuring we were designing a wrap that would benefit the shelter, as well as, the animals themselves made it even more important.” 

Installation:

After receiving approval on the design proofs, our wrap installation team took over, planning the approach and installation based on the room layout. Dividing the room into several vertical panels, our team was able to go on-site to the Adoption Center and install the project around a few various obstacles, such as door and window frames, outlets, and a concrete block footer.  The installation was the final step in helping to create an environmental wall wrap for both, the client and our furry friends. 

“We were all excited to learn that we were going to be a part of this project, because at Stick, we are all animal lovers” said J.B. “Sheep” Stefanik, “you truly do not understand how much they (Adoption Center) do for their animals until you are there to view it in person. It was nice to be able to give back to them, and give the animals a new, colorful temporary home.”

In addition to the standard environmental wall wrap challenges, the project originated right at the start of the Covid-19 pandemic, so our team had to wait until appropriate clearance and approvals were granted before being able to install on-site.

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About The Adoption Center:

The Monongalia County Canine Adoption Center is located in Westover at 106 Lockside Road, Morgantown, WV. The hours of operation are Monday, Wednesday, and Friday, from 10:00 a.m. – 4:30 p.m., and Tuesday and Thursday 10:00 a.m – 6:00 p.m. You can learn more at https://monongaliacounty.gov/departments/canine_(animal_control)/index.php

About The Stick Company:

The Stick Company is a marketing and design agency specializing in branding services, such as website development, print design and videography, as well as wrapping services, such as interior wall wraps, vehicle wraps, and wall graphics. To learn more about our various wall wrap services, be sure to click here. 

This project was donated in memory of Hodge Terry Ferek, our agency’s first canine executive, who was adopted from the Monongalia County Canine Adoption Center. 

Marketing Strategy Tips: The Undeniable Advantages of a Vehicle Wrap for Business

The global car wrap industry is worth $3.5 billion.

Vehicle wraps are increasingly becoming an accessible mode of marketing. In a world where marketing attention has shifted to social media, car wraps are still relevant, guaranteeing effective results.

This guide will discuss the undeniable benefits behind the success of a car wrap marketing strategy. Check them out.

Unlimited Exposure

Entrepreneurs who use vehicle wraps enjoy the benefits of a broader audience. This is because many people notice a moving car.

The majority of the people who see the car are those on the road or sidewalks. However, people on top of buildings and other zones can still view the moving vehicles with car wraps and get a few details about the advertisement.

The only limitation to the exposure is road obstructions.

Easier Attention

Vehicles with wraps draw attention quickly. Mostly, the wraps consist of bright colors, which are clear enough to see, even at a distance. Also, the graphics and the font tend to be large, making them easy to draw attention.

For best results, entrepreneurs can use medium-sized wrap designs. They should not be too large or too small. An excellent graphics designer can provide the best wraps for more natural visibility and profitable marketing.

Versatility

Technological advancements have made it easier to print multiple wraps for the same products. You can, therefore, choose the ideal color, size, and prints that you think would fit well in the car or truck.

Besides, you can change the old car wraps. The versatility helps you to maintain a fresh look on your vehicle every time. Also, the high versatility makes it possible for you to identify the specific car wrap with the most impact on your marketing.

Protects Your Car

A good quality car wrap protects your vehicle from harsh environmental conditions. It also protects from the other damages that could harm the entire parts of your car.

Excellent protection prolongs the life of your company car, which saves you the costs of buying new cars or servicing the older ones regularly.

Affordable

A car wrap marketing strategy is one of the cheapest for businesses. You only incur the cost once during the design and the installation process. The design is also cheap compared to the traditional and digital forms of advertising.

Also, a single wrap may stay on the car for an extended period. This means that you may not incur any maintenance expenses for years if the initial wrap still interests you.

Professional Impression

Car wraps advertising presents a professional impression. You can’t compare it to televisions, radios and the other medium that cause noise pollution.

The method is less aggressive, and it creates a good picture for your business. You can enhance professionalism by using less visually distractive pictures. Also, you should highlight your company name, products, and contacts for easier communication and understanding.

Freedom

Car wrap marketing gives you the freedom to advertise what you want. After all, the car is entirely yours, and the design is yours too.

Some mediums, such as television ads, can restrict your freedom because competitors can easily take your position. Billboards can also be removed, and your competitors get the space.

If you adhere to your state’s rules and regulations for marketing, you will enjoy your car’s marketing technique by advertising any time you want.

Better Local Marketing

Car wrap adverts are the best for local advertising. They give you a personal touch and a customer-friendly method of reaching out to your clients.

For extensive marketing, you can readily drive the vehicle to any point of interest. The movement allows you to reach your local target clients with ease.

For instance, if you sell products in a certain neighborhood, you will only need to drive around that area. In this way, you will advance your local marketing and attract the right attention.

Active Marketing

Most types of marketing are passive. Social media, for instance, remains entirely passive unless you log in and post your content. Magazines, too, remain passive unless someone buys the copy and goes through the ad.

Vehicle wrap marketing is quite active, even when you are not driving. You only need to park the car in a strategic position and continue with other activities. People who will come across the car will get the message, which makes your ad quite active.

Choosing the Right Car Wrap Design for Your Marketing Strategy

The above benefits only apply to those who choose the best designs. Here are effective tips on how you should choose the design of your vehicle wrap to increase your marketing success.

Address Your Brand

The ideal car wrap should address your brand. It should mention the name of your firm, location, and company contacts.

If you don’t mention the brand, the wraps will be eye-catching, but you may not experience any customer feedback.

Gather Information

Find out the success tips for the vehicle wrap marketing. You can get information from online sources or experts.

You can also consider what your competitors do and copy them if they are successful.

Use Bright Colors and Fonts

Bright colors and fonts will enhance the visibility of the wraps. Conversely, the dark and small fonts will be hard to see and turn any potential clients.

However, it would be helpful to match the ad colors to that of your brand.

Add Graphics

Content without images would look boring. The graphics draw the public’s attention in a better way and make the other sections of the advert visible.

The ideal graphics should be clear and should be in line with the theme of the advert.

Invest in Car Wrap Marketing

Car wrap advertising is a supplementary form of marketing. You can use it alongside your other forms of marketing, such as social media.

The marketing strategy will work well if you observe your state’s rules and follow the above tips. Work with a reputable designer to get the best images and wraps.

The Stick Company is an award-winning branding and design agency. We help businesses grow by providing functional websites and designing incredible car wraps for their marketing. We have been in the graphics and design industry for 10 years, so we have in-depth knowledge and skills.

Call us to book an appointment for any of our services.