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Category Archives: Uncategorized

Stick Company Unveils United Way’s 2020 Campaign Video

The Stick Company was honored to partner with the United Way of Monongalia and Preston Counties on the production of the 2020 Campaign Video. In addition to the campaign video, our team helped produce this year’s campaign chairs’ Introduction Video, shown at the United Way’s Community Leaders’ Breakfast hosted at Mon Health Medical Center. This year, the campaign is being organized by seven different bankers from within our community, including our friend Harry Hayes from Clear Mountain Bank, to form ‘Banker’s United — Invest In our Community’.

Our contribution and production of these videos was a great way to showcase the recent growth of our Videography Services, including the addition of Jake Shockley. Jake is an extremely talented Videographer who deserves all the credit for the production and quality of the videos.

“Working with The Stick Co. to do our United Way 2020 Campaign Video was an amazing experience! They were easy to work with and quickly responded to our questions. And the video itself? Wow! It was so professional, and the quality was superb. We debuted it at our Community Leaders’ Breakfast, and the response was so positive, with people telling us it brought on a wave of emotions and how it was the best campaign video in years. Working with Damian and Jake was a dream. Thank you so much!”
– Amanda Posey
Director of Marketing and Communications
United Way of Monongalia and Preston Counties

Like any successful project, it required a great team effort to bring this year’s campaign video to fruition, and we appreciate all of the hard work, creativity and dedication from the team at The United Way, Eric Minor – Director of Student Careers and Opportunities at West Virginia University, and all of the Media Embracing the Community support teams.

We look forward to expanding and strengthening our partnership with the United Way moving forward.


We Say Goodbye To Ondrea, Our Favorite Intern

The Stick Company would like to recognize the talented and wonderful Ondrea Yoho on the completion of her summer internship. Ondrea hit the ground running, just a few short months ago, and instantly became a valuable member of our team helping with a variety of design and client needs including her contributions to our own internal marketing needs. In addition to her creativity, we certainly utilized her friendly and vibrant personality in being our front line with communication for visitors and customers.

And while we are generally never the type to pick favorites, it was nearly unanimous that Ondrea is officially our team’s All-Time Favorite Intern! The only opposed voice coming from our Wrap Division Manager – Jarrod Miller – who, until recently, had previously (self-proclaimed) that distinct honor from his internship back in 2008. Little does Jarrod know that even his own beloved canine sidekick, Murphy, agreed with Ondrea’s well-deserved distinction.

From all of us at The Stick Company, we wish Ondrea the best of luck in her Junior year at West Virginia University where she is majoring in Design Studies with a Minor in Business Administration. Hopefully her internship with our eclectic team does not have her rethinking her career too much!

Be sure to come back and visit!
(Please bring food.)


Work Spotlight: Patriotism

One of the most iconic design elements we get to work with is the American Flag, and our team at The Stick Company does so with great honor. In observance of this year’s Independence Day, our team took a look back on a few of our favorite patriotic projects that feature our client’s love for our country. These projects include some of the biggest projects we have done including a 40+ foot fuel tanker wrap for KML Trucking in Bridgeport, WV, to one of the smallest with a custom cranial band/helmet wrap for our little friend. And of course, a few things in between, including a vehicle wrap for American Homes, equipment wraps for East Coast Underground, website design for Wilson Works Inc, and a new logo and identity package for Top Gun Sealcoating.

“We are the land of the free, thanks to the brave. Let’s pay tribute to our American Heroes, today and everyday.” From all of us at The Stick Company, we would like to wish everyone a Happy Independence Day.


The Stick Co. Honored To Be Part of ‘Wall of Honor’

The Stick Company was honored to be a part of such a special project as the Wetzel County ‘Wall of Honor,’ located in New Martinsville, WV. The wall features the names of past and current members of all armed forces from Wetzel County. The wall is lit 24 hours a day and has a touch screen computer that will locate the person’s name that is being looked for.

The Stick Company’s Maria Ashenfelder worked to help design wall wrap graphics through the direction of American Legion Marne Post 28 to serve as an ongoing memorial, right here in our home state of West Virginia. Our Wrap Team installed the outdoor wall graphics on-site to serve as a constant reminder and memorial for all of those who serve our country.

From all of us at The Stick Company, we thank you – all of our past, present and future veterans – for your service.


The Stick Company launches HelloHome Mortgage Campaign for Clear Mountain Bank

The Stick Company was excited to work with Clear Mountain Bank’s Mortgage and Marketing teams to help create the new branding for their recently launched online loan application. The goal for the campaign was to take the concept of HelloHome Mortgage and create a distinct and catchy campaign that provided a mascot or iconic design element while still remaining brand consistent with the bank’s brand standards. Our team focused on a variety of concepts and directions and felt something light and fun – that was different than the traditional house icon/logo – and introduced the HelloHome dog. Once our four-legged friend was welcomed into the campaign, things all started coming together. We have even been working to fetch out some brand-consistent content to mirror the playful direction of the campaign.

While the campaign was just released in March, there have been a number of aspects created for the campaign including the logo, brand identity package, cards, brochures, videos, signage, print ads, website landing page and digital displays. A number of elements are still being introduced as the campaign gains momentum moving forward.

So, what is HelloHome?

HelloHome Mortgage, powered by Clear Mountain Bank, is your new best friend when buying a home! This online platform will guide you through the online mortgage loan application process, while taking you through the steps as quick and easy as possible. Your time is valuable and HelloHome Mortgage will have you taking a walk in the park in no time.

Learn more about HelloHome Mortgage or contact one of Clear Mountain Bank’s friendly and knowledgeable mortgage loan specialists today by visiting their site at www.clearmountainbank.com/mortgages/.


Newest Stick Co. Additions

The Stick Company is excited to announce the recent addition of our newest team members joining our Wrap Division. Jimmy Nolan of Fairmont, and Steve Adkins, originally of Bridgeport, WV both joined our squad early this year, bringing their wrap experience to our installation team. Jimmy had previously owned and operated his own wrap installation company in Kentucky before relocating back to the Mountain State. And Steve… well, Steve brings an unmatched level of energy to the team, despite his quiet demeanor. Both have hit the ground running, working on a number of wrap installs for clients like East Coast Underground, Parcs Superstores and Star Furniture.

In addition, our team welcomed Ryan Huffman, of Morgantown, to the team back in 2018, helping oversee and manage our fast-paced print production (so fast, in fact, that we forgot to make this announcement). Ryan brought a wealth of installation, production and print management experience to the team, as well as a whole new genre of music for our playlist…. Instrumental Motion Picture Soundtracks (yes, really). Some days feel as though we are marching into Rome to the Gladiator soundtrack, or braving the rough seas to the smooth sound of the Pirates of the Caribbean – but, regardless, our team sails forward thanks to his organization and print scheduling.

To learn more about our three newest additions, or to learn more about our entire team, be sure to visit our team page here!


The Stick Co. Voted Best of Morgantown Graphic Design Services

The Stick Company was excited and honored to be recognized as Morgantown’s 2019 Best Graphic Design Service, as voted by the readers of Morgantown Magazine. This was the first year the magazine included this category as part of their highly anticipated annual publication, and our team appreciates the votes and support from all of the readers (or well, at least those who voted for us. ????) This recognition is truly a reflection of all of the amazing clients, partnerships, vendors and colleagues that we have been fortunate to work with over the years, and would like to extend our sincere appreciation for your continued support and friendship.

President Damian Ferek and Wrap Division Manager Jarrod Miller were on hand on Wedesday, February 19 to receive the recognition during the Best Of Morgantown festivities at 123 Pleasant Street. The evening featured all of this year’s winners in a networking/recognition event capped by a performance by The Davisson Brothers. Though, the highlight of their night was enjoying the array of food, drinks and dessert samples from all of the other BOM winners.

And no night would be complete without a few photos from our friends at Amberlee Christey Photography and Berlee Booths Photobooths.  We would also like to congratulate our friend, and photography partner, Amberlee Christey Photography on being selected as the 2019 Best Photographer in Morgantown. If you have not seen Amberlee’s work, be sure to visit her website at www.AmberleeChristey.com.

We would also like to give a shout out to our friends and clients at Clear Mountain Bank, Farmhouse Cafe, Pro Performance, Jamie Summerlin and Classic Cutz Barbershop for their recognition, as well as WVU Medicine Children’s on receiving the award for the Best Fundraising Event for their annual gala.

Our team would like to thank everyone at the Morgantown Magazine for all of their work and dedication to this region, and their ability to put out such a great publication year after year. We love how this magazine shows the love and support of our local businesses and helps highlight all of unique businesses and success stories that are found right here in our region. If you do not subscribe to Morgantown Magazine, or would like to check out a copy of this year’s Best of Morgantown issue, be sure to check out their site here <https://www.morgantownmag.com/bom/>.

Congratulations to all of the 2019 Best of Morgantown Award Winners!


2019 WVU Medicine Children’s Community Service Award Recipient

On Saturday, February 9, 2019 WVU Medicine Children’s hosted their annual fundraising gala, and while The Stick Company has been a supporter of this event for over 11 years, but this year, we were especially honored as our own Owner and President, Damian Ferek was recognized and awarded the 2019 Community Service Award. The hospital’s recognition video was played for the evening’s event attendees and featured a short overview of our team’s contributions to WVU Medicine Children’s.

The Stick Company was honored to have long-time friend and supporter, Cheryl Jones, Chief Nursing Officer of WVU Medicine Children’s, say a few words on our team’s behalf, as part of the award presentation.

Following the video, Damian was present to take the podium so that he could deliver some words of appreciation, as well.

“Growing up in a small town like Carmichaels, PA, you are taught two things. 1) Work hard – each and every day, and 2) Get involved in anything and everything. When we opened our company in 2007 in Morgantown, we strived to do exactly that. Fast forward 12 years later, and while we are honored to receive this recognition, we feel we are just getting started. We would certainly like to thank all of our team, our partners, the WVU Medicine Children’s Development office and all of the Morgantown community for your support throughout the years.”

For those that might not be aware, The Stick Company has partnered with WVU Medicine Children’s from our inaugural year when we quickly became involved with the annual Gala. From there, our team has helped support a number of campaigns and initiatives over the years, as well as helped launch a few of our own alongside our sister company, Stick Tattoo. Campaigns include Tats For Tots, Rockin’ Toy Drive, and the recent Ride For Kids WV. In 2015, Damian, along with VP Kim Johnson, volunteered to co-chair the Annual Gala, as well.

We at The Stick Company were honored and humbled to have received this recognition, and appreciate the continued support of all of our friends and family and the Morgantown community. A special thanks to all of the team at WVU Medicine Children’s for, not only the recognition, but for the continued dedication, services and care you continue to provide the region.


From ‘The Land of Oz’ Children’s Gala

The Stick Company is proud to showcase one of our recent projects for WVU Medicine Children’s Hospital with the branding campaign for their annual fundraising gala. Each year, the gala presents a new theme for the invitations an decor, of which this year is The Land of Oz.

The Stick Company’s Senior Designer, Maria Ashenfelder, spearheaded the project creating the event’s overall look and appearance and then carried the design throughout the entire campaign. The project included a number of print elements including save the date cards, custom invitations, event program and signage. There was even yellow brick road, over 400 feet long, that served as the entrance to the gala.

In addition to the print items, The Stick Company created the custom website for the event featuring various information and details, as well as sponsorship opportunities and online ticket sales. To view the website be sure to visit www.WVUCHGala.com.

About the Gala:

A black-tie event, the annual WVU Medicine Children’s Gala took place on Saturday, Feb. 9, 2019. The Gala, now in its 16th year, included a cocktail reception, silent auction, live entertainment, and dinner. The evening will began at 5:30 p.m. with a cocktail reception. During this time, guests had the opportunity to bid on many wonderful auction items. The WVU Medicine Children’s program was followed by dinner and a live auction. The evening was topped off by spectacular live entertainment.

If you have not been to one of the WVU Medicine Children’s Galas, we strongly encourage you to consider this event in the future.

About Stick:

The Stick Company has been a supporter of WVU Medicine Children’s since 2007 when we first opened. Since then, we have had the pleasure of working with the institution on a number of events and fundraisers, including Co-Chairing the 2015 Annual Gala. We are excited to enter our 11th year in designing and supporting the gala.


Award Videos for 2019 Morgantown Area Chamber of Commerce

For the second year in a row, The Stick Company was honored to work with the Morgantown Area Chamber of Commerce to produce this year’s Business Award Videos. This year, eight separate award videos were created to feature the various recognition awarded to its members. Our team worked closely with both the team at the Chamber, and the award winners, to ensure we were able to present an award video that captured the essence of the company, while remaining budget friendly to the chamber. Each video was approximately 5 minutes in length and featured a number of testimonials and interviews by local community leaders.

The videos were then presented at the annual Morgantown Area Chamber of Commerce banquet held at the Morgantown Event Center at Waterfront Place. In addition to the award videos, The Stick Company also helped produce the video award sponsorship videos, as well as the year in review slideshow.

We have included a sample of the award videos below, and you can see all of them at the Morgantown Chamber’s website. From all of us at The Stick Company, we would like to wish a huge congratulations to all of the 2019 Award Winners, and thank you for your help in creating your award videos.


Feeling the ‘Need for Speed’ with Top Gun Sealcoating

Top Gun Sealcoating recently partnered with The Stick Company to create a brand identity package for their startup company. Located in Martinsburg, West Virginia, The Stick Company had worked with members of Top Gun previously and were excited at the opportunity to help kickstart their marketing efforts. Based on their previous experience in the United States Military as pilots, the team had fun naming their company Top Gun Sealcoating, and wanted an identity that reflected their Veteran-Owned company, but also created their own distinct logo and branding moving forward.

Once the logo was created, The Stick Company worked to create a set of business cards, construction site signage and branded company merchandise to help feature the new brand identity. A custom website was also created to showcase the various services of the company, along with photos and case studies. The images were also used to help kick-start the 2019 social media push the company is planning during the winter months.

Our experience with STICK has been excellent. We have used several of their services and each and everyone was managed efficiently and professionally, exceeding our expectations. The STICK team evaluated our budget from a start-up to an entry level business and created the exact imagery we had dreamed of! If you are a results driven organization, STICK is the real deal.

– Jake Jenkins, Co-Owner

So, who is Top Gun?

Top Gun Sealcoating is a Veteran owned business, servicing West Virginia’s eastern panhandle and surrounding areas. Asphalt maintenance is about more than tools, equipment, and material; It’s about PEOPLE and TRUST, and that is what they do well.

The Top Gun team have called the panhandle “home” for nearly 30 years. They started Top Gun Sealcoating with the customer in mind, as well as, the mission of offering the best product for the home owner. They take great pride in offering you the best customer experience, coupled with the best products, to enhance the quality of your driveway or parking lot! Attention to detail and pride in our work is at the core of everything they do.

About Us:

The Stick Company is a Branding Agency Like No Other, headquartered in Morgantown, West Virginia. Offering a number of services, we specialize in branding, print design, website development, vehicle wraps, interior wraps, and custom signage. To learn more about our company, please visit our CULTURE page, or visit our services page to see more of our past projects.


The Stick Co. Receives Organizational Support Recognition

The Stick Company was recently recognized by Operation Welcome Home (OWH) for their organizational support. Operation Welcome Home is a 501c3 non-profit job placement organization dedicated to helping veterans and their families overcome barriers to employment and providing them with the knowledge and resources needed to secure a fulfilling position in the civilian workforce. The Stick Co. has worked to help support the organization when and where possible.

Damian Ferek, Stick’s President, was on hand to receive the award during OWH’s annual holiday event from CEO, Brett Simpson, and Board President, Bob Pirner. During the presentation, Mr. Simpson shared these words, which were transcribed onto the award:

The Stick Company – Operation Welcome Home sincerely thanks you for your selfless support and dedication to our organization in mission. You have utilize your personal talents and resources on countless occasions to help us provide both top-notch services to the veterans we serve as well as helping us raise money to continue our efforts. You have never let us down when we’ve asked for support and are a true asset to Operation Welcome Home. Further, your actions throughout the community in supporting multiple charitable endeavors and supporting public awareness issues or a clear testimony to your unquestionable selfishness. We look forward to our continued partnership and friendship in the years to come. Thanks for all you do for operation welcome home and our community at large.

Following the event, Mr. Pirner had these words to share on social media:

“In my role as President of Operation Welcome Home, I was proud to be part of last night’s awards presentation for these allies of our organization. With these folks on our team, we will continue to help our heroes transition home–nearly 500 veterans placed in full-time, good paying jobs!”

From left to right: Tracey Davis (Rep for Hogs & Heroes WV #3), Bill Hennessey, Brandon Gregory, Carl Cannon, Greg Harbert, Damian Ferek

The Stick Company would like to thank Operation Welcome Home for even being considered, yet alone recognized by the organization. Our team remains committed to working with and supporting our community, including great organizations like Operation Welcome Home. To learn more about Operation Welcome Home and the amazing work they do, please visit www.WelcomeHomeWV.com.


Accelerated Construction’s New Brand Film

The Stick Company is excited to launch the new brand film for the region’s commercial construction industry leader, Accelerated Construction Services (ACS). The Morgantown-based company, with a regional office in Washington, PA, was looking for a more visual way to demonstrate the full range of capabilities within the company, ranging from new construction, design-build, steel buildings and renovations. Specializing in a number of industries such as medical, retail, restaurants, hospitality and industrial construction, the video includes a variety of completed construction, drone videography, behind the scene footage, and an interview with President and CEO, Michael Allen.

As Accelerated continues to expand into additional markets, the goal was to have the video help set the tone of the accomplishments, culture and capabilities of Accelerated Construction. The Stick Co. worked closely with the executive team at Accelerated Construction to bring the video to life which features projects for Mon Health Systems in Morgantown, EQT Recreation Facility in Waynesburg, PA, Park Place Development in Washington, PA and ongoing projects in Clarksburg and Bridgeport, WV.

To learn more about Accelerated Construction, be sure to visit their website www.AcceleratedConstructionServices.com, also created and maintained by The Stick Co.


Clear Mountain Bank Bridgeport Grand Opening

The Stick Company would like to congratulate Clear Mountain Bank on their recent opening of their Bridgeport branch located in the White Oaks Development. The new branch features a variety of high-tech innovations to make their customers’ experience as easy and convenient as possible. The Stick Company was happy to assist with some interior design and marketing as we assisted with wrapping the conference room walls with frosted vinyl, designed the entryway artwork, and helped design the interactive tablet screens for customers to utilize while they wait. Additional print ads and designs were created to help spread the awareness of the new location.

Clear Mountain Bank is a locally-owned and managed community bank serving north-central West Virginia and western Maryland. Clear Mountain Bank offers a comprehensive array of banking services. The bank is a leader in providing electronic banking services, including mobile banking and remote deposit. To learn more about Clear Mountain Bank, please visit their website at www.clearmountainbank.com.


Custom Design and Wall Wraps for WVU Art Exhibit

The Stick Company was excited to partner with West Virginia University for the design and installation of their 2018-2019 Library Art Exhibit. The exhibit, titled ‘Water: A cross-disciplinary exhibit exploring the significance, power & play of life’s critical resource’ is an educational yet artistic project featuring countless contributors. The exhibit featured several unique aspects including strategy, custom design, infographics, wall wraps, window wraps, stairway wraps, banners, signs and digital displays. The overall project involved nearly every team member spanning over the course of several months. The custom design included various statistics, artwork and research from WVU to accomplish their desired goal, while still keeping the overall gallery theme.

“We worked very closely with a number of people at WVU, but especially appreciate all the help, support, creativity and guidance from Sally Deskins, MA, who is the exhibit’s developer,” said Stick’s President, Damian Ferek. “Sally had a vision for this project and was extremely accommodating to our team for all of the unique aspects that this project included.”

One of the featured aspects of the gallery is the Adventure WV Stairway that connects the various floors of the library. The stairs became a focal point of all the great water-themed activities in which you can participate at WVU. The walls include larger-than-life wall wraps throughout, featuring the amazing photography of Gabe DeWitt. Gabe’s high quality photography allowed for the designs to enlarge nicely to fit the vision of the hallway. A special thanks to everyone at AdventureWV for all of their help and creativity, as well.

Like all projects, the strategy behind the gallery wall wraps was to get the most coverage and visibility while remaining within a budget. This included a number of unique aspects such as the stair wraps, entryway column wraps, and atrium window wraps specific for WV Land Trust. To learn more about the art exhibit at WVU Library, be sure to check out this link for upcoming events and hours.


The Stick Co. launches new website for Entegra Energy

Entegra Energy Solutions, a Bridgeport, West Virginia based oil and gas company recently partnered with The Stick Company to launch their new website. The new website was triggered by the company’s continued growth and expansion into new and additional oilfield services and needed a website that reflected the full breadth of the company. The solution resulted in a responsive website that featured specific landing pages for each of the services, including detailed capabilities under each service, as well as jobsite photos. You can view the website at www.EntegraEnergy.com

The Stick Company also worked with Entegra Energy to brand their fleet of trucks, wrapping each tailgate to mirror the website design, and detail the various services of the company.

In addition, a recent employee hiring push called for some design needs including newspaper ads, flyers, signage and social media graphics for the new hiring campaign. Entegra Energy wanted to ensure the design highlighted all of the benefits of working for the company, as well as other key information. This information was onhand at the WV Energy Expo, held in Morgantown, WV. The event as a joint hiring and sales event allowing Entegra to showcase their services, but also look for potential employees. You can see more on the WV Energy Expo at www.WVEnergyExpo.com

Entegra Energy is the local expert on all things energy. From Roll-Off Truck Services, Waste Management and Equipment Rental to Fabrication, Well Hookups, and Pipeline services, as well as Environmental & Industrial Cleaning Services, we are dedicated to your success.


Prepare for your tradeshow with help from The Stick Co.

Pre-Show Promotion:

As the show approaches create excitement around your company by promoting the event and emphasizing your attendance. The reason to participate in trade shows is to generate leads, so starting that process – even before the event starts – is a great first step. The more hype and promotion you can generate for both you and the event, the more value you will see. If anticipating doing a raffle or giveaway at the event, be sure to promote that in your message!

Utilizing email, eblasts, social media and flyers are a great way to help your pre-show marketing and promotion.

Stand Out from the Crowd:

Visually stimulate attendees with a high quality and visually appealing display. And your visuals do not need to be the most expensive in order to be successful, but ensuring an eye catching display that reflects your branding, quality and culture is key. Your brand and image is often the first impression you will give, so ensuring that your display reflects your brand is a vital step for your event’s success.

Ensuring the quality of your display with a professional tablecloth, backdrop banner, vertical banner stands or pop-up displays is a great and affordable way to stand out from the crowd at your next tradeshow.

Educate and Inform:

As you work to draw people to your booth, do not let them leave without some form of marketing, whether a business card, flyer, brochure or catalog. By providing some leave-behind material, you are ensuring that your products and services remain top- of-mind with your potential customers.

This is also a great way to introduce, or even remind customers, about additional products or services you may offer. Often in today’s fast-paced world, customers may remember only a few of your capabilities. By providing printed material, you ensure they are reading and taking back the most updated information on your company. And, although we are in a digital world, having a few printed marketing materials provides instant credibility.

Engage Your Audience:

Being at a tradeshow is a major step for your marketing and sales growth, but how you or your team conducts themselves while at the show reflects directly on you as a company. Having your team stand at the booth presents a more welcoming and engaging presence for people to come and talk with you. It also keeps you more alert for potential customers or vendors that may be passing through the event.

We strongly urge you to resist the need to check your phone and email every 10 minutes, or for having your booth personnel appear to be – let’s just say ‘uninterested’ – while working the event. You can have the greatest booth and marketing material at the tradeshow, but if your team lacks enthusiasm and engagement, that effort may be lost.

Post-Show Marketing:

After the show is over, there is still work to be done. From timely follow-up emails and answering questions, to ensuring your website displays your updated and current products and services is extremely important. As we said, the goal of any tradeshow is to generate leads and top-of-mind awareness, and once that occurs, if someone is then driven to your website, or has a great, engaging conversation, and then your website contradicts your products and services or looks extremely out of date – then you risk losing all of the value and momentum you created at the event.

Be sure to take a few minutes and update your website and marketing material before the event so that it reflects your company well. Also, be sure to follow-up on leads and contacts in a timely manner. And do not be discouraged if you do not receive an immediate response or contact – everyone else is also busy working to do the same thing – but taking the initiative to email and stay in contact is a great final step for your post-show marketing.

If you have any questions, or would like more information on any of the items mentioned above, please do not hesitate to contact our team to see how we can help. Our goal is to help you take your branding and marketing efforts to the next level, and your participation in tradeshows is a great step in that direction.

If you have any questions, or would like more information on any of the items mentioned above, please do not hesitate to contact our team to see how we can help.


Boston Beanery Launches New Marketing Campaign

The iconic Boston Beanery Restaurant and Tavern has recently launched a new marketing campaign to reengage itself in the community. After a recent change in ownership, The Stick Company was contacted to help provide an updated brand and image to the restaurant, that was not only fresh and modern, but also incorporated the core values of a community pub and tavern into the message. Established in 1983, The Boston Beanery has been a destination of choice in the North Central and Southwestern Pennsylvania region for over 25 years, currently with two locations in Morgantown, WV, and another location in Uniontown, PA. The restaurant has a distinct charm thanks to its relaxed environment, great food, and vast drink selection, and The Stick Company was tasked with conveying this message that helped the restaurant reconnect with the community.

In recent years, The Boston Beanery has seen a few different logo and name changes as past owners tried to take the restaurant in different directions, which then prompted our first marketing goal to re-establish the brand. Our goal was to help recreate the original concept, prompting our new tagline and theme, “The Way Its Supposed To Be.” This would end up being our driving force of marketing change. Our team first designed the updated logo, utilizing the core of the original design as our starting point and then applied some type and element changes to give a more distinct and crisp look to the logo. Once the new branding was established, our team starting working on the online presence of the company, helping connect the culture and environment to its customers. The new website featured an updated menu, information on the three locations, and history about the location.

Following the launch of the website, additional print and social media ads were created to help promote the launch of the new site, and reinforce our campaign goal of reestablishing the restaurant as one of the most recognizable locations in the region. To see more on the Boston Beanery, please visit their website at www.BostonBeanery.com.


April is Truck Month at The Stick Co.!

 

Our favorite thing to do at The Stick Co. is to bring an everyday, mundane truck into our garage and send it back out as an eye-popping, attention-grabbing, branding and advertising machine. Take advantage right now! All April long, we’re offering 15% off ALL truck wraps. Don’t wait! Fill out the form below and tell us how we can turn your transform your truck(s). Our sales team will be in touch ASAP.

How does it work?

  • Discount applies to all full and partial wraps designed and scheduled by April 30, 2018
  • What if our April install schedule is full? No problem. We will extend the discount for any truck wrap we can’t fit into our install schedule


2018 Morgantown Chamber Award

We are both excited and humbled at The Stick Company to have been selected as one of the 2018 Morgantown Area Chamber of Commerce business award winners. Recipients were recognized for various achievements and community involvement throughout the year, as well as their overall commitment to the Morgantown Area Chamber of Commerce. 

In addition to being selected as the Medium Size Business of the Year, our agency was also contracted to do this year’s award videos. We had a lot of fun working with each company, highlight some of the areas most influential and inspirational stories. We are excited to share our video here:

To see all of the award videos from the 2018 Annual Dinner, please visit the Morgantown Area Chamber of Commerce website here

When visiting the chamber website, be sure to experience the new homepage recently designed and implemented by our team. While the site is ultimately controlled and powered by a program called ChamberMaster, which is an internal tool that runs the Chamber’s membership and database, our team did have the ability to update the homepage to make it more engaging in informative for the members. 

Since 2007, The Stick Company has been a long-standing member of the Morgantown Area Chamber of Commerce. Recently, in 2017, owner Damian Ferek was nominated for a position on the chamber’s Board of Directors, also serving as the chair of the marketing in membership committee.

From all of us at The Stick Company, we would like to thank our family, friends, colleagues, customers and business partners, as well as, the Morgantown area Chamber of Commerce for this fantastic recognition.