As told by STICK owner DAMIAN FEREK:
One of the first things I was told in business was that if you are going to be successful, you need to surround yourself with the best people and grow together. Somehow, we have been fortunate enough to have done just that. In June, we celebrated the eighth anniversary of Jarrod Miller with The STICK Co. How he survived may indeed be the ninth wonder of the world, but one thing is for sure — this agency would not exist without the patience, contributions, dedication and patience (yes, twice) of this guy.
Here is a quick look back at how it all got started:
As many of you are aware, The STICK Co. was originally founded as Asayo Creative in 2007 as strictly an advertising and marketing agency focused on brand awareness, graphic design, and websites. In April of 2008, while having dinner in Waynesburg, PA, I ran into Jarrod Miller, who was finishing his junior year at St. Vincents college. Having grown up with Jarrod and his brother in Carmichaels, I knew him and his family well, and so I was surprised to learn that he was interested in an internship at our company. A three-year-physical-therapy-major-turned-one-semester-in-marketing-major was ready to get his hands dirty in the marketing world. Knowing his work ethic and determination (and really needing an intern) we agreed to give him a shot.
On his first day, I basically gave Jarrod a computer, and a ton of photos and said, “we need to organize these…” He spent eight hours that first-day labeling pics from Blue Mountain Equipment Rental. “BlueMountainDozer147.jpg” gives you an example of how thrilling this first day was. On his second day, we sent Jarrod out on errands, which basically driving throughout the tri-state area making pickups and deliveries for eight solid hours. On day three, I approached Jarrod with an opportunity that we had been given. Two of our clients, Blue Mountain Equipment Rental, and Energy Contractors, LLC, were both in need of a sizeable vehicle wrap order that we had been farming out. Our agency enjoyed a good relationship with these clients and we saw that this may be an opportunity to grow the company. So, I asked Jarrod — “Do you know anything about vehicle wraps?…” with a short pause, he politely (again, he was new) said, “No, I’m sorry I do not.” “Well, me neither… but, hey, let’s figure this out.” And, within a couple weeks, STICK, LLC was created as a sister company focused on vehicle wraps, decals, banners, posters, and more. (At least he knew he had job security)
In the eight years that have passed since that summer, we have experienced numerous obstacles, hurdles and growing pains that have molded and crafted our company from the start. From wrapping vehicles in parking lots, backyards, “borrowed” garages, under canopies, freezing garages, gas field job sites, and maintenance shacks, in every weather condition imaginable like rain, heat, ice, wind storms, snow storms, and even bee swarms, the stories and experiences are countless.
You could say we have seen a plethora of projects (we quote The Three Amigos movie often.) Our first weekend-long training project was followed by chasing, removing, and applying 200+ truck decal sets for Energy Contractors throughout West Virginia, wrapping trucks, cars, vans, boats, jet skis, campers, motorcycles, quads, dirt bikes, trailers, cabinets, cranes, buildings, concrete, outfield fences, PRTs, snowboards, gas pumps, ice chests, water tanks, office walls and even caskets. When we say “We stick anything” it really should mean, Jarrod Miller can wrap anything.
We used to lock him in the basement of our Pleasant Street office, depriving him of things like group lunches, sunlight and ice cream Fridays, all while enforcing our, then, dress code of collared shirts, slacks and dress shoes and forcing him to listen to rap music, Seinfeld quotes, and farming stories from Burnt House, WV (shout out, Court Bailey)
Jarrod is most often a man of few words but I believe he wrote the book on work ethic. He has believed in this company from the start, and one thing is for sure: regardless of the project or obstacle, Jarrod has been the driving force that has allowed our wrap division to not only grow and develop but to evolve into the backbone of what our agency is today. For this, we recognize his efforts and countless contributions.
And, above all, and maybe most importantly, as we witnessed from his internship – the man can make a great cup of coffee…
Cooper, the mascot of the West Virginia Black Bears, and WVBB General Manager Matthew Drayer, paid a visit to The STICK Co. and The STICK Tattoo Company offices in Morgantown this week. The pair has begun working for the crowds in the community to build excitement and enthusiasm for the upcoming season.
The STICK Co. worked closely with the West Virginia Black Bears for preparations in advance of the team’s inaugural season in 2015; a very successful season at that since the team won the 2015 New York-Penn League Championship. Our work with the team included branding, large wraps in the team’s stadium, stadium sponsor banners, wrapped vehicles, signage, promotional items and even a wrapped beer cart.
We’re up to the plate again this year as we look forward to a successful second season for the West Virginia Black Bears. Check out the team’s schedule here.
“We’re excited for the opportunity to continue working with the West Virginia Black Bears in their second season,” said STICK Owner Damian Ferek. ‘They are a particularly fun client leaving lots of room for us to be creative and innovative in our collaborations.”
Offering the area’s most extensive and engaging branding experience, The STICK Co. is an award-winning design agency located in Morgantown, W.Va. We create the best brand identities by specializing in web design, print collateral, content creation and management, social media, video, vehicle wraps and more. You won’t find an agency that gets you better than we do.
STICK Tattoo Company is Morgantown’s most distinct tattoo and piercing studio. Offering a variety of tattoo styles and techniques, our artists can work with you to deliver the best of traditional tattoos, color tattoos, black and grey tattoos, new school tattoos, lettering tattoos, oriental style tattoos and more. We also deliver exceptional customer service, a super clean studio, and a distinct STICK atmosphere to cater to all of our customers. If you’re looking for new ink in Morgantown, West Virginia or its surrounding regions, contact STICK today!
The STICK Co.’s President, Damian Ferek, was honored recently with his selection by West Virginia Executive magazine into its group of 2016 Young Guns.
The Young Guns awards began in 1999 as a way to recognize “citizens of West Virginia who drive the success of the Mountain State.” Each year, recipients are chosen through a rigorous selection process before earning the Young Gun title.
A reception was held in Charleston to honor the 2016 honorees.
“It was an honor winning the award and being recognized as part of such an impressive group of colleagues,” Ferek said. “While an individual award by name, the award is a complete reflection of our entire STICK team and everyone’s continued dedication and effort. With any first generation company, it takes a little bit of everything to all come together, and collectively, we have managed to launch and grow an ad agency, an oil and gas expo, and a tattoo shop. A huge THANK YOU to our team, my family and friends, and especially the fantastic group at the WV Executive magazine.
Recently, Schmitt’s Saloon in Morgantown bravely came forward and made a pledge to quit driving naked. In a public branding announcement released by The STICK Co. earlier this month, experts concurred that more than 90 percent of drivers take part in this revealing behavior. Schmitt’s said no more, and so should you.
The STICK Co. was able to help Schmitt’s in their time of need and quest to end their naked driving by providing a full vinyl wrap consistent with the saloon’s image and branding theme. STICK specializes in custom wraps that can transform any vehicle into an eye-catching, mobile advertisement for your business. Reaching tens of thousands of people each day on the road, the return on investment for vehicle wraps is a no brainer.
If you too would like to finally stop driving naked, call us today at 304.413.0100. We’re here to help.
The STICK Co. has launched another mold-breaking site in the oil and gas sector, this one for KATKO Ltd. The company came to STICK wanting a new branding and marketing plan that included business cards, sales collateral and a website.
STICK Graphic Designer Maria Ashenfelder accepted the challenge and produced amazing results for KATKO – a leading oil and gas service company headquartered in St. Clairesville, Ohio and branch offices in Wheeling, W.Va. and Carmichaels, Pa.
“KATKO wanted something that was totally different, something that no one expected and set them apart from the rest of the oil and gas companies,” Ashenfelder said. “I think we delivered that in a big way.”
The new business cards are top-of-the-line, frosted plastic featuring the company’s signature colors and logo delivered in an almost-indestructible format. The print materials carry forward the color and design schemes chosen for the brand and the new website features a confident tone, easy navigation and an exciting, bold look.
Check out more at http://katkoltd.com/.
Offering functional websites, inspired branding and an engaging experience, The STICK Co. is an award-winning marketing and design agency located in Morgantown, W.Va. For more information, contact us or connect with us on social media.
Another fantastic website is in the books for The STICK Co., and the message doesn’t get much more real than what’s delivered on the new AddictionHappens.org site.
The project is grant-funded through the Garrett County Health Department and aims to increase awareness, spread knowledge and share resources for anyone wanting to know more about addiction to pain medications. This particular type of addiction is a growing problem in Garrett County and residents there are taking a stand.
The STICK Co. is managing a large outreach campaign for the Program with the website as the central piece. STICK President Damian Ferek and Senior Designer Lauren Lamb worked hand in hand on the site’s design.
“This particular website and its message really hit home for me,” Lamb said. “My family never thought addiction could affect us. It did. It can happen to anyone. No one is above it and no one is immune. This is such an important message and I hope we successfully communicated the sense of urgency that this topic deserves.”
The website was designed with a bold color scheme and features relatable imagery. Addiction has many powerful statistics behind it and the STICK staff worked several of these into the central design. The site also includes a section where visitors can share their stories about opioid addiction, extensive resources and even a “street cred” test.
For more information, visit AddictionHappens.org.
Offering functional websites, inspired branding, and an engaging experience, The STICK Co. is an award-winning marketing and design agency located in Morgantown, W.Va. For more information, contact us or connect with us on social media.
The STICK Co. walked away a winner at the 2015 Public Relations Society of America West Virginia Chapter gala held in Charleston recently.
The agency won top honors for two of websites it created and in the single-issue newsletter booklet category. Another of its sites earned an honorable mention.
The STICK Co. created the Mountain State Stone website to showcase the company’s luxurious outdoor products and breathtaking imagery representing many finished products. The site was eye-catching and helped Mountain State Stone to create an online presence and overall lifestyle brand. The site earned first place from PRSA.
STICK also earned the top spot in the “Pro Bono Website” category for our work on the Deuce Strong website. The site tells the story of 6-year-old West Virginia-born Devon “Deuce Williams” who was diagnosed with a serious condition that will require a double lung transplant. STICK wanted to help create an online presence and platform for fundraising. PRSA agreed the site is pretty special too.
Another first place was awarded to STICK for its work on the WVU Children’s Hospital Gala Booklet. On this project, the STICK staff worked closely with WVU Children’s Hospital to showcase the food, dining, entertainment and live auctions that were planned as part of the hospital’s annual fundraising gala. Emotional language and photography were used to draw an emotional connection between the event and the cause.
STICK’s work on Clear Mountain Bank’s new website earned an honorable mention from PRSA. On this project, the agency’s staff worked closely with bank leadership to revamp its existing website with modern design tools and a more interactive and user-friendly design which led to an increase in number of accounts.
“We’ve worked so hard,” said STICK Co. President Damian Ferek. “I couldn’t be more proud of our team and how they put such heart and soul into every single project we take on. The sky’s the limit for us at this rate and we are humbled by this recognition from such an important industry association.”
The STICK Co. is headquartered in Morgantown, W. Va., a strategic location from which to serve clients throughout Ohio, Pennsylvania and West Virginia. The STICK Co. offers functional websites, inspired branding, signage services for the construction, energy and industrial markets, and custom wrap services including truck wraps, trailer wraps, car wraps and more.
Contact us today to learn more about the STICK Co.’s variety of products and services.