Category Archives: Uncategorized

2018 Morgantown Chamber Award

We are both excited and humbled at The Stick Company to have been selected as one of the 2018 Morgantown Area Chamber of Commerce business award winners. Recipients were recognized for various achievements and community involvement throughout the year, as well as their overall commitment to the Morgantown Area Chamber of Commerce. 

In addition to being selected as the Medium Size Business of the Year, our agency was also contracted to do this year’s award videos. We had a lot of fun working with each company, highlight some of the areas most influential and inspirational stories. We are excited to share our video here:

To see all of the award videos from the 2018 Annual Dinner, please visit the Morgantown Area Chamber of Commerce website here

When visiting the chamber website, be sure to experience the new homepage recently designed and implemented by our team. While the site is ultimately controlled and powered by a program called ChamberMaster, which is an internal tool that runs the Chamber’s membership and database, our team did have the ability to update the homepage to make it more engaging in informative for the members. 

Since 2007, The Stick Company has been a long-standing member of the Morgantown Area Chamber of Commerce. Recently, in 2017, owner Damian Ferek was nominated for a position on the chamber’s Board of Directors, also serving as the chair of the marketing in membership committee.

From all of us at The Stick Company, we would like to thank our family, friends, colleagues, customers and business partners, as well as, the Morgantown area Chamber of Commerce for this fantastic recognition. 

Producers Supply Co. Website Redesign and Brand Video

Producers Supply Company (PSC), one of our agency’s tenured clients, is among the national leaders in oilfield supply. With two national locations in Waynesburg, PA and Oklahoma City, OK, they are conveniently located to service a number of natural gas shale plays. To help ensure the online sales and marketing efforts continue to match the level of sales and support of the company, a new website was created to help better serve the online needs of the customers.

The new website was assigned a few goals in the process, one of which being to ensure a strong emphasis on the products and manufacturers the company represents. Backed by the best brands and products in the industry, the new site was to reflect those same standards, and ensure that users are able to, quickly and easily, access the various manufacturers within each product category. Taking this an added step further, each manufacturer now has a product specific landing page that will allow the team at PSC to tailor the specific products and details on the website.

Another goal of the website was to feature the team at Producers Supply Company throughout the site. Ensuring customers understand that the PSC team is a key to their success, our team wanted to ensure the website reflected this same belief. To accomplish this, the site utilizes custom photography to capture the human element of the company. These visuals also showcase the PSC trucks and fleet, as one of the most distinguishable aspects of Producers Supply Company. The high-end pictures were captured by photography icon John Jackson, of Not Stock Photography.

In addition to the custom photography, The Stick Company helped produce a 60 second brand film that helps capture the various details of the company. For anyone who is familiar with Producers Supply, also knows their attention to detail is unrivaled. To best demonstrate this, we created an upbeat video for use on the website and social media that features the team, products and trucks of the company. The video also features some drone video of a delivery to a natural gas jobsite.

The design remained consistent with the PSC brand emphasizing the easily recognizable orange color scheme and dark colored backgrounds. The new website features a responsive layout to ensure best accessibility on any device, as well as a fully accessible content management system for easy maintenance and updates.

To view the Producers Supply Website, please visit

January’s Custom Truck Wrap Spotlight

January has been an exceptionally busy month here at The Stick Company – especially for custom truck wraps. From full truck wraps to partial truck wraps, we have seen a variety of truck sizes coming through the garage already in 2018.

Excalibur Specialty Services, a specialty, inspection & technical provider, is a new company based in Clarksburg, West Virginia. The Stick Company worked with Excalibur to create a custom company logo and new business cards, as well as a new truck wrap design for the fleet. Tasked with the creative concept for a bold and extremely visible design, our team created the custom character of the warrior to accompany the vibrant textured sound waves to give the vehicle its visual appeal. 

Another fun custom truck wrap was for Morgantown‘s newest food franchise, the Philly Pretzel Factory. Located in Suncrest Towne Centre, this delicious new restaurant needed a partial truck wrap to help gain attention for their newest location. The custom-tailored design mirrored existing vehicle wraps from other national locations. However, our team was given the flexibility of creating something unique for this location’s specific vehicle. The newly-wrapped GMC Sierra will also serve as a food truck for when the company goes on-location for various events and catering. For more info on Philly Pretzel Factory, visit their Morgantown Facebook page,

A third featured truck wrap is for Gerrick Electric Company, a construction and electrical contractor in Morgantown, West Virginia. The Stick Company has been fortunate to work with Gerrick on previous truck wraps over the years, and was excited to see this industrial electric company adding a new truck wrap to their growing fleet. For more on this fantastic company, visit their website at

In addition to these three specific truck wraps, our team has also been busy installing a few truck wraps for longtime customers iLease Equipment Rental of Clarksburg, WV and Black Diamond Equipment Rental of Morgantown, WV.

All of these custom truck wraps were designed, printed, and installed by our team at The Stick Company. We enjoy not only designing and creating custom vehicle wrap designs, but also seeing the project from start to finish and delivering a truly unique custom vehicle wrap for our customers. 

Stay tuned as we continue to showcase the variety of vehicle wraps that our team does on a regular basis!

Video Production For The Morgantown Chamber of Commerce

The Stick Company was awarded the contract by the Morgantown Area Chamber of Commerce to create the business award videos for their 2018 Annual Dinner. Each of the seven videos featured five minutes of testimonials and highlights, as well as featured all of each company’s strengths and unique characteristics. The videos aired at the Annual Awards Dinner in front of nearly 600 chamber members throughout the Morgantown area.

One of the greatest aspects of this project was the ability to, not only film and edit the actual videos, but also, work directly with each company and their representatives to tell their story. At The Stick Company, we feel video production helps emphasize your brand’s image, and our team worked tirelessly to ensure each video did just that.

There were a total of seven business award videos for 2018 including Small, Medium and Large Business of the Year, New Business of the Year, Milan Puskar Entrepreneur of the Year, Non Profit of the Year and the Earl L. Core Award. While all having slightly different award specifics, the awards highlight companies within the Morgantown region that display outstanding corporate citizenship, community involvement, and commitment to the Chamber.

One of the awards, The Earl L. Core Award, is the Chamber’s most prestigious award given to an individual or individuals, who display outstanding community service for a minimum of 5 years as a resident of Monongalia County. This year’s recipient was our good friend – Jamie Summerlin, As if running across the United States for Veterans wasn’t enough (read more on this at, Jamie has gone on to help found Operation Welcome HomeThe Morgantown Marathon, now coordinates and overseesMountainFest, as well as countless other community contributions.  Congratulations Jamie, a well-earned and deserved recognition!

Another award that has significant impact in not only the Morgantown area, but West Virginia overall, is the 2018 Non-Profit of the Year. This year – this was awarded to the Monongalia County Board of Education. We had the pleasure of working with a number of great individuals during this video testimonial to help shed light on all of the aspects that the Board of Education encompasses. From the number of teachers, students and staff members – to healthcare, food and transportation providers, the Board of Education is one of the largest employers in the state. The video below is just a sample highlight of the accomplishments of the organization:

In addition to these two award winners, other winners included Cunningham, Powell, Alexander, A.C. as Small Business of the Year. The Stick Company, (yes, us!) as Medium Size Business of the Year, Potesta & Associates as Large Business of the Year, Courtyard by Marriott Morgantown as New Business of the Year, and FEOH Realty/Jason Donahue as the Milan Puskar Entrepreneur of the Year. To watch all of the award videos, be sure to visit the Morgantown Area Chamber of Commerce’s website at

New Website Design For Fairchance Construction

The Stick Company is excited to announce the launch of a new website for Fairchance Construction located in Southwest Pennsylvania. With over 100 years of experience, the team at Fairchance Construction was looking for a new online presence that showcased, not only the history of the company, but also the modern services and full capabilities of the company today.

To help accomplish this, our team created a design that allowed for modern projects and photography, as well as, demonstrating historic values and beliefs, while still showcased in a clear and easy to use design theme. The homepage features a variety of drone footage captured from each jobsite.

One of the main goals of the website redesign was to demonstrate and showcase the variety of services the company can offer. Niche services like Design+Build, ICF Construction and Environmental Construction are just some of the services we helped feature. The goal was to ensure the potential customers were able to quickly identify that Fairchance Construction was a fully capable Design and Turnkey Construction Company, but also one that can do a number of build-outs and remodels.

Another goal for the Fairchance Construction website design was to ensure a clear and concise message for their various industries. Working with a range of customers throughout the automotive, healthcare and industrial industries, we created specific landing pages for each industry to ensure added keywords and capabilities were conveyed.

The project features details and photography of some of Fairchance Construction’s latest projects including a number of dealership construction projects for the Freedom Automotive group. The site also features a section on Butler Buildings and the values that their steel buildings can bring to their clients. Fairchance Construction is an Authorized Butler Builder.

The site was designed as a responsive theme with a full content management system for ease in updates and maintenance. A new set of business cards was also designed to help correspond with the site launch.

To access the new website, be sure to visit

The Stick Co. Helps Out With Hurricane Harvey Relief Effort

Hurricane Harvey Emergency Response Trailer

The Stick Company was honored to be a part of a great relief effort to help victims of Hurricane Harvey, helping to wrap a trailer before it’s departure to Texas.

A true team effort, the custom trailer wrap was designed, printed and installed on site within a 24-hour time frame to hit their quick deadline. The wrap was designed to promote the group’s patriotism and goodwill in coming together to help out our fellow citizens in their time of need. Our goal was to help showcase that people in our area want to help, and hopefully, encourage others to do the same as the truck travels down south.

The wrap was printed various sections to allow for our 2 person team to install as easily as possible. Jarrod Miller and Brant Billy were also challenged with the few rain showers that hit during the install, which took place outside of Range Resources headquarters in Southpointe, PA.

The project came to existence after Duztin Watson, President of RIP USA, a Private Security Firm, decided to start a local drive to help victims of Hurricane Harvey. Originally from Texas, he was driven to make a difference and started contacting those around him to pull this campaign together. Bill’s Towing, from St. Clairsville, OH donated the truck and contact The Stick Company about helping in the effort. Other dedicated companies involved included White’s Equipment, Range Resources, Well Service Group, and KSW Oilfield.

The Stick Company would also like to acknowledge the community for supporting such a great cause. Because of you, the trailer went to Texas completely full of supplies and ready to help those in need. The Stick Company would also like to thank WCLG, The West Virginia Black Bears and Stick Tattoo Company, who chipped in and helped form a single day supply drive to aide in these efforts in Morgantown.

Words From Our Friends: Eleanor Reigel, Ronald McDonald House Charities

Eleanor Reigel Photo

Eleanor Reigel of Ronald McDonald House Charities shares some of her experiences with The Stick Company:

See what Michael Allen of Accelerated Construction had to say, too!

Words From Our Friends: Mike Allen, Accelerated Construction

Mike Allen Photo

Mike Allen of Accelerated Construction shares some of his experiences with The Stick Company:

See what Eleanor Reigel of Ronald McDonald House Charities had to say, too!

Celebrating 10 Years

Celebrating 10 Year


I can’t believe it’s already been another FIVE years since we celebrated our 5th year anniversary! Sitting back and reflecting on the past decade, I’ve realized how time has absolutely flown by since we started this company in August 2007. We have been extremely fortunate to work with such awesome companies doing amazing things and to meet the number of influential people that are doing extraordinary things in our community and region. We cannot thank you – our customers, our vendors, and our community leaders – enough for all the support and business over the years, and we certainly look forward to (many) more to come.

In addition to our customer and community support, The Stick Company would not exist without the dedicated team that I am so fortunate to work with every day. Some of the most hard-working, talented and dedicated individuals one can find, and I am somehow fortunate to work with them all under one roof. Like many industries, working in a small creative agency is not an environment for everyone, and our company has certainly been impacted over the years by all of the team members that have come and gone, both good, and…well, not so good…but, hey – that’s what makes it fun!

Our team concept traces back to the origin of the company, when a close friend of mine – Chris Shoff – and I discussed our goals after graduating from Waynesburg College. Realizing we wanted to create a company that would focus on the quality of the work, rather than the owners, we created Asayo Creative Inc. The agency remained idle until August 2007, when unexpected life circumstances led us to decide to finally push forward as a full-time agency. At that time, Chris was excelling in his career with another company, so I decided to take a leap of faith and dove in full force on my own. Chris remained active and vital in the venture, often burning the midnight oil to help the idea come together and push through those crucial early years.

Within a few short months, we had the need to hire our first full-time employee, Matthew Linn, a local computer programmer that I had worked with briefly before starting the agency. Knowing Matt’s experience, fortitude, and overall intelligence, he was the perfect fit to join our team (and wear as many hats as one person possibly could). Matt’s contributions – over the many years he was with us – were endless…which made his unexpected passing in late 2015, still, the most difficult event in our agency’s history. Our thoughts and prayers remain with the Linn family, and our company will always be a reflection of the hard work, dedication, and creativity that he instilled.


The company has seen its fair share of change over the last 10 years, most notably in 2015, when we made the decision to consolidate our creative agency – Asayo Creative Inc. – together with our wrap/decal/signage company – Stick, LLC – and effectively formed what is now known as ‘The Stick Company’. Initially, we strategically kept these two entities separate, but as time went on, and our brand recognition grew, we realized that 1) most people already realized we were the same group doing both sides and 2) hardly anyone could pronounce or spell “Asayo”. This merger allowed us to combine our various services all under one umbrella (and was a whole lot easier to pronounce).

A few months prior to that merger in 2014, we also took on the challenge of helping to launch another local company – Stick Tattoo Company. (Yes, I know I am really jumping around with my timeline…) Thanks to our Vice President, and my best friend, Kim Johnson, she recognized the value in keeping our branding consistent and expanding our company brand into the consumer and retail market. Stick Tattoo has quickly become a staple in the community, but also our family of companies through the talents and dedication of our artists and team. As The Stick Company and Stick Tattoo both continued to grow, we were also able to bring on a wonderful tattoo shop manager that excels in organization, communication, and patience – one that I am also fortunate enough to call my wife. As you can imagine, it was a big decision for us to make the companies a true ‘family’ endeavor, but having Rachael join our team was such a natural fit – it’s proven to be a seamless transition.


Another huge aspect of our agency over the last 10 years has been the creation and management of the WV Oil and Gas Expo. This one-day business-to-business tradeshow formed out of an opportunity in 2011, and continues to evolve each year. When the local oil and gas industry hit a low point back in 2016, we took this time to reevaluate and restructure the event – and after many discussions with our past Sponsors, Exhibitors, as well as our local businesses – we evolved the event to feature, not just the oil and gas industry, but ALL of the many energy resources in our region including coal, renewables, alternatives and energy efficiency. We are very excited for the first year after this change – the WV Energy Expo will take place on October 4, 2017 in Morgantown, WV.


Another exciting opportunity that developed in the last two years is the creation of, While certainly a unique product and delicate industry, we are now able to utilize our creative abilities and services to provide a new way to help the funeral industry. For those who are not familiar with this endeavor, we invite you to check out our sister company website at


All of that said – the most rewarding aspect of the last 10 years has been – hands-down – the opportunity to partner with some of the most amazing community organizations and all of the individuals that we’ve met as a result of those partnerships. Within the first year of our company, we quickly became involved with WVU Medicine’s Children’s Hospital, and have continued to work and support this amazing group through various efforts including their annual fund-raising Gala. Kim and I had the wonderful opportunity to serve as co-chairs for the Gala in 2015. Being able to see – first hand – all of the behind-the-scenes work that goes into this amazing event, and being able to help their team organize, participate in fund-raising efforts, and have a hand in the décor and theme – was a dream come true for us. In addition to Children’s Hospital, we have continued to partner with other amazing organizations in our area, such as Make-A-Wish, MS Society, Ronald McDonald House, WVU Veterans, and The Bartlett House to name a few. Being able to provide our passion to help others gives us purpose, and we thank those who have given us this opportunity.


To summarize, the last 10 years, and future of our agency boils down to a single word – Branding. Branding is the core of who we are and where we are going. Whether we are branding your business for the first time and creating a custom logo, or expanding your brand through our website and social media services, or wrapping your vehicle or office with your logo, we are there to help take your brand to the next level. Always remember that your brand is so much more than just an image or design, but also the feeling, the perception and the attitude your brand demonstrates.

I was taught – early on – about the value and importance of presentation and branding, and we continue to develop unique ways to demonstrate your brand. Our family of companies are focused on developing your brand, whether it’s the brand identity for your business from The Stick Company, providing an outlet and networking opportunity at The WV Energy Expo, taking personal memory or passion and engraving it forever at Stick Tattoo, or helping to provide the most honorable memorial possible with CasketWraps, we ask that you allow us the opportunity to work with you to develop your brand – whatever that may be.

Again, thank you to all of our friends, family, colleagues, partners, and vendors for allowing us the opportunity to celebrate 10 years in Morgantown, and we look forward to the next 20… because really, we are just getting started. ☺

Branding the WV Energy Expo

WV Energy Expo Flyer 3

The Stick Company is excited to have continued our partnership and sponsorship with the 2017 WV Energy Expo. This year’s expo recently made some branding changes, as the event was previously known as the WV Oil and Gas Expo, which focused solely on the Marcellus and Utica natural gas and oil activity. However, with the recent focus on the need for all forms of domestic energy, the event evolved and secured new co-hosting partners with West Virginia Department of Commerce and the West Virginia Economic Development Council.

These new co-hosts have allowed the event to broaden its audience to support all energy throughout the region, and promote the growth and development of our local economy. The event is also driven as a very supportive and ‘pro-industry’ networking event, in addition to showcasing regional companies in the tradeshow.

With the name change of the event also came a new logo and marketing push. Because the annual event has been going on since 2011, the overall look and theme did not want to change but needed to evolve into a logo that was appealing to all forms of energy. The Stick Company created the updated brand, along with a variety of initial marketing materials including postcards, brochure, envelopes, hardhat stickers and exhibitor packets. The website was also updated to reflect the updated brand.

In addition to the marketing efforts, our team worked with Progressive Industries, of Morgantown, WV, to design and fabricate an 8’ kiosk for the event to take around to various events promoting the Expo. The kiosk was fabricated to allow (4) panels to slide down into a frame for easy updating and swapping of artwork. The kiosk features a 32” TV that allows for a digital message to be utilized, as well.

In addition to the co-host partners, The Stick Company joins a few fellow friends and clients for the event including Clear Mountain Bank, Preston County EDA, Morgantown Area Economic Partnership, Accelerated Construction, and Anderson Excavating to name a few. For more on the WV Energy Expo, be sure to visit their website at for more details. The event is being hosted on October 4, 2017, at Mylan Park in the Hazel and JW Ruby Community Center in Morgantown, West Virginia. A vendor reception is to be held on October 3, so be sure to sign up as an exhibitor or sponsor to attend this great networking event.




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