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The Stick Co. Helps Out With Hurricane Harvey Relief Effort

Hurricane Harvey Emergency Response Trailer

The Stick Company was honored to be a part of a great relief effort to help victims of Hurricane Harvey, helping to wrap a trailer before it’s departure to Texas.

A true team effort, the custom trailer wrap was designed, printed and installed onsite within a 24 hour time frame to hit their quick deadline. The wrap was designed to promote the group’s patriotism and good will in coming together to help out our fellow citizens in their time of need. Our goal was to help showcase that people in our area want to help, and hopefully encourage others to do the same as the truck travels down south.

The wrap was printed various sections to allow for our 2 person team to install as easily as possible. Jarrod Miller and Brant Billy were also challenged with the few rain showers that hit during the install, which took place outside of Range Resources headquarters in Southpointe, PA.

The project came to existence after Duztin Watson, President of RIP USA, a Private Security Firm, decided to start a local drive to help victims of Hurricane Harvey. Originally from Texas, he was driven to make a difference and started contacting those around him to pull this campaign together. Bill’s Towing, from St. Clairsville, OH donated the truck and contact The Stick Company about helping in the effort. Other dedicated companies involved included White’s Equipment, Range Resources, Well Service Group, and KSW Oilfield.

The Stick Company would also like to acknowledge the community for supporting such a great cause. Because of you, the trailer went to Texas completely full of supplies and ready to help those in need. The Stick Company would also like to thank WCLG, The West Virginia Black Bears and Stick Tattoo Company, who chipped in and helped form a single day supply drive to aide in these efforts in Morgantown.


Words From Our Friends: Eleanor Reigel, Ronald McDonald House Charities

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Eleanor Reigel of Ronald McDonald House Charities shares some of her experiences with The Stick Company:

See what Michael Allen of Accelerated Construction had to say, too!


Words From Our Friends: Michael Allen, Accelerated Construction

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Michael Allen of Accelerated Construction shares some of his experiences with The Stick Company:

See what Eleanor Reigel of Ronald McDonald House Charities had to say, too!


Celebrating 10 Years

Celebrating 10 Year

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I can’t believe it’s already been another FIVE years since we celebrated our 5th year anniversary! Sitting back and reflecting on the past decade, I’ve realized how time has absolutely flown by since we started this company in August 2007. We have been extremely fortunate to work with such awesome companies doing amazing things, and to meet the number of influential people that are doing extraordinary things in our community and region. We cannot thank you – our customers, our vendors, and our community leaders – enough for all the support and business over the years, and we certainly look forward to (many) more to come.

In addition to our customer and community support, The Stick Company would not exist without the dedicated team that I am so fortunate to work with every day. Some of the most hard-working, talented and dedicated individuals one can find, and I am somehow fortunate to work with them all under one roof. Like many industries, working in a small creative agency is not an environment for everyone, and our company has certainly been impacted over the years by all of the team members that have come and gone, both good, and…well, not so good…but, hey – that’s what makes it fun!

Our team concept traces back to the origin of the company, when a close friend of mine – Chris Shoff – and I discussed our goals after graduating from Waynesburg College. Realizing we wanted to create a company that would focus on the quality of the work, rather than the owners, we created Asayo Creative Inc. The agency remained idle until August 2007, when unexpected life circumstances led us to decide to finally push forward as a full-time agency. At that time, Chris was excelling in his career with another company, so I decided to take a leap of faith and dove in full force on my own. Chris remained active and vital in the venture, often burning the midnight oil to help the idea come together and push through those crucial early years.

Within a few short months, we had the need to hire our first full-time employee, Matthew Linn, a local computer programmer that I had worked with briefly before starting the agency. Knowing Matt’s experience, fortitude and overall intelligence, he was the perfect fit to join our team (and wear as many hats as one person possibly could). Matt’s contributions – over the many years he was with us – were endless…which made his unexpected passing in late 2015, still, the most difficult event in our agency’s history. Our thoughts and prayers remain with the Linn family, and our company will always be a reflection of the hard work, dedication and creativity that he instilled.

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The company has seen its fair share of change over the last 10 years, most notably in 2015, when we made the decision to consolidate our creative agency – Asayo Creative Inc. – together with our wrap/decal/signage company – Stick, LLC – and effectively formed what is now known as ‘The Stick Company’. Initially, we strategically kept these two entities separate, but as time went on, and our brand recognition grew, we realized that 1) most people already realized we were the same group doing both sides and 2) hardly anyone could pronounce or spell “Asayo”. This merger allowed us to combine our various services all under one umbrella (and was a whole lot easier to pronounce).

A few months prior to that merger in 2014, we also took on the challenge of helping to launch another local company – Stick Tattoo Company. (Yes, I know I am really jumping around with my timeline…) Thanks to our Vice President, and my best friend, Kim Johnson, she recognized the value in keeping our branding consistent, and expanding our company brand into the consumer and retail market. Stick Tattoo has quickly become a staple in the community, but also our family of companies through the talents and dedication of our artists and team. As The Stick Company and Stick Tattoo both continued to grow, we were also able to bring on a wonderful tattoo shop manager that excels in organization, communication and patience – one that I am also fortunate enough to call my wife. As you can imagine, it was a big decision for us to make the companies a true ‘family’ endeavor, but having Rachael join our team was such a natural fit – it’s proven to be a seamless transition.

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Another huge aspect of our agency over the last 10 years has been the creation and management of the WV Oil and Gas Expo. This one-day business-to-business tradeshow formed out of an opportunity in 2011, and continues to evolve each year. When the local oil and gas industry hit a low point back in 2016, we took this time to reevaluate and restructure the event – and after many discussions with our past Sponsors, Exhibitors, as well as our local businesses – we evolved the event to feature, not just the oil and gas industry, but ALL of the many energy resources in our region including coal, renewables, alternatives and energy efficiency. We are very excited for the first year after this change – the WV Energy Expo will take place on October 4, 2017 in Morgantown, WV.

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Another exciting opportunity that developed in the last two years is the creation of CasketWraps.com. While certainly a unique product and delicate industry, we are now able to utilize our creative abilities and services to provide a new way to help the funeral industry. For those who are not familiar with this endeavor, we invite you to check out our sister company website at CasketWraps.com.

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All of that said – the most rewarding aspect of the last 10 years has been – hands-down – the opportunity to partner with some of the most amazing community organizations and all of the individuals that we’ve met as a result of those partnerships. Within the first year of our company, we quickly became involved with WVU Medicine’s Children’s Hospital, and have continued to work and support this amazing group through various efforts including their annual fund-raising Gala. Kim and I had the wonderful opportunity to serve as co-chairs for the Gala in 2015. Being able to see – first hand – all of the behind-the-scenes work that goes into this amazing event, and being able to help their team organize, participate in fund-raising efforts, and have a hand in the décor and theme – was a dream come true for us. In addition to Children’s Hospital, we have continued to partner with other amazing organizations in our area, such as Make-A-Wish, MS Society, Ronald McDonald House, WVU Veterans, and The Bartlett House to name a few. Being able to provide our passion to help others gives us purpose, and we thank those who have given us this opportunity.

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To summarize, the last 10 years, and future of our agency, boils down to a single word – Branding. Branding is the core of who we are and where we are going. Whether we are branding your business for the first time and creating a custom logo, or expanding your brand through our website and social media services, or wrapping your vehicle or office with your logo, we are there to help take your brand to the next level. Always remember that your brand is so much more than just an image or design, but also the feeling, the perception and the attitude your brand demonstrates.

I was taught – early on – about the value and importance of presentation and branding, and we continue to develop unique ways to demonstrate your brand. Our family of companies are focused on developing your brand, whether it’s the brand identity for your business from The Stick Company, providing an outlet and networking opportunity at The WV Energy Expo, taking personal memory or passion and engraving it forever at Stick Tattoo, or helping to provide the most honorable memorial possible with CasketWraps, we ask that you allow us the opportunity to work with you to develop your brand – whatever that may be.

Again, thank you to all of our friends, family, colleagues, partners and vendors for allowing us the opportunity to celebrate 10 years in Morgantown, and we look forward to the next 20… because really, we are just getting started. ☺


Branding the WV Energy Expo

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The Stick Company is excited to have continued our partnership and sponsorship with the 2017 WV Energy Expo. This year’s expo recently made some branding changes, as the event was previously known as the WV Oil and Gas Expo, which focused solely on the Marcellus and Utica natural gas and oil activity. However, with the recent focus on the need for all forms of domestic energy, the event evolved and secured new co-hosting partners with West Virginia Department of Commerce and the West Virginia Economic Development Council.

These new co-hosts have allowed the event to broaden its audience to support all energy throughout the region, and promote the growth and development of our local economy. The event is also driven as a very supportive and ‘pro-industry’ networking event, in addition to showcasing regional companies in the tradeshow.

With the name change of the event also came a new logo and marketing push. Because the annual event has been going on since 2011, the overall look and theme did not want to change, but needed to evolve into a logo that was appealing to all forms of energy. The Stick Company created the updated brand, along with a variety of initial marketing materials including postcards, brochure, envelopes, hardhat stickers and exhibitor packets. The website was also updated to reflect the updated brand.

In addition to the marketing efforts, our team worked with Progressive Industries, of Morgantown, WV, to design and fabricate an 8’ kiosk for the event to take around to various events promoting the Expo. The kiosk was fabricated to allow (4) panels to slide down into a frame for easy updating and swapping of artwork. The kiosk features a 32” TV that allows for a digital message to be utilized, as well.

In addition to the co-host partners, The Stick Company joins a few fellow friends and clients for the event including Clear Mountain Bank, Preston County EDA, Morgantown Area Economic Partnership, Accelerated Construction, and Anderson Excavating to name a few. For more on the WV Energy Expo, be sure to visit their website at www.WVEnergyExpo.com for more details. The event is being hosted on October 4, 2017 at Mylan Park in the Hazel and JW Ruby Community Center in Morgantown, West Virginia. A vendor reception is to be held on October 3, so be sure to sign up as an exhibitor or sponsor to attend this great networking event.

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Wall Wraps at Ronald McDonald House Charity

Ronald McDonald House

The Stick Company was honored to be a part of a recent transformation at the Ronald McDonald House Charities in Morgantown, WV, that transformed a previous conference room into a themed playroom for their residents. The idea was brought to The Stick Company inquiring how we could help make the room more engaging for the house. From there, our creativity went to work…

The team quickly realized that we wanted to make this room a showpiece for the charity and wanted to wrap the entire room, with as many details as possible. Wanting a design that was appealing to both boys and girls and allowing a variety of color and visual elements to the room, our team quickly pitched the idea of an underwater pirate ship theme to the Ronald McDonald House team, and they were all aboard.

Seeing the concept, we quickly contacted our friends at the WV Black Bears, a minor league baseball team for the Pittsburgh Pirates, and without hesitation, both teams joined the effort to help bring the Pirate room to a reality through their sponsorship of offsetting material costs into the room. Our team then added the Pittsburgh Pirates Parrot to the design, as well as a surfing Cooper, the WV Black Bear’s mascot. Cooper was drawn and donated by Brandon Volek, a tattoo artist at Stick Tattoo Company.

Once the design was finalized, the wrap install team went to work ensuring that the wrap fit the room perfectly and pulled in additional elements from the room. This included wrapping existing round tables along with the fish tank, puzzle table and windows. A side room was also transformed into a treasure chest room housing a variety of toys and prizes to be used as gifts and rewards for residents. Various sponsors provided items for this room, including a toy drive held by Stick Tattoo Company.

The room received additional volunteer help from Wise Guys Media hooking up a television to the room and ensuring all wires were hidden for the children’s safety. Progressive Industries donated a series of custom shelf brackets for the treasure chest room in addition to the customization of a previously donated toy chest. Additional volunteers helped with the preparation for the room’s finalization.

The Ronald McDonald House unveiled the room on February 1st with a Grand Opening including a variety of board members, community leaders, and one very special guest – Ronald McDonald himself! Our team was on hand to enjoy the event (and meet Ronald), but the real treat for us was being able to watch the reaction of children being introduced to the room. Their delight made the entire project that much more rewarding…
For more on the Ronald McDonald House Charities, or to get more involved as a volunteer, please visit their website at www.rmhcmgtn.org.

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The Stick Co. and Ronald McDonald House Charity team.

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Jacki Riggleman of the WV Black Bears Organization joins Damian and Jarrod for a pic next to Cooper.

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Sights Set on New Branding Campaign

New Branding

We are excited to announce the launch of a new branding package for Defense In Depth (DID), the largest indoor shooting range in West Virginia, set to open in Fall 2017. The Morgantown facility will be the next generation of self-defense training and shooting ranges featuring the best technology, firearms, and simulations around. Training will be available for every skill level in the surrounding region from beginners to advanced shooters.

In working closely with the executive team at Defense In Depth, our team learned about the unique features and direction the company was aiming. Knowing that the range was to appeal to a variety of target customers, our design team created a logo and concept that helped set the tone for all marketing efforts moving forward. The goal was to provide an identity that appeals equally to first-time shooters, as much as advanced shooters.

After unveiling the logo this past spring, our teams have quickly started working on the next round of marketing efforts launching throughout the summer including printed sales material, membership cards, website development, social media, merchandise, billboards, eblasts, and interior signage. Be sure to stay tuned for a full case study as both the facility and its marketing continue to develop!
For more on Defense In Depth, be sure to visit their website at www.defenseindepth.pro for continual updates on training classes, membership information and their grand opening.

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Feeding the Brand at Flour and Feed

Flour and Feed Logo

We are happy to provide a quick glance at some of the branding work on which The Stick Company has been working for one of West Virginia’s newest restaurants, Morgantown Flour and Feed. Located in the Wharf District, Flour and Feed provides some nostalgic vibes with their distinct atmosphere and décor, while providing a unique and modern dining experience.

Looking for brand identity fitting for such a place, owners Marty and Kristen Elek turned to The Stick Company to help launch their brand and marketing campaign. The result was a custom design that incorporated a vintage feel, while still having a modern and eye-catching appeal.

“When we first started with our idea for the restaurant, we contacted Damian Ferek and the Stick team to help us create the perfect logo,” said Marty Elek. “They took the time to understand what we were wanting, including all the various uses of the logo, and exceeded our expectations with what they created.“
The logo can now be seen throughout the location including menus, door decals and window décor, business cards, website, social media and more. The wrap team even created a reversed logo stencil to apply a 10’ logo on the rough-cut ambience wall.

If you’ve not had a chance to visit Morgantown Flour and Feed, we highly recommend you make a reservation and enjoy an evening of great food and drinks. And when you go, make sure you tell them how much you like the logo!  For more information, or to take a look at their menu and hours, visit their website at http://www.morgantownflourandfeed.com/

*A full case study will be available once we stop eating (and drinking) and get everything together!

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Foundation for Coastal Drilling East.

Foundation for Coastal Drilling

The Stick Company partnered with Coastal Drilling East (CDE), a nationally recognized geotechnical construction company, headquartered in Mt. Morris, Pennsylvania. Coastal Drilling is a member of the Shaft Drillers International family of companies.

Having one of the regions most recognizable construction brands, The Stick Company was tasked with creating a custom website that could help take their marketing and branding to the next level. The site needed to reflect, not just the capabilities of the company, but the vast experience and jobs that the company has performed across the company. More than a service provider, Coastal Drilling is a solution provider, and their website needed to tell that story.

The Stick Company worked closely with various members of the CDE team to develop and update all site content, including detailed content for their capabilities, solutions, and company info. The site was designed to give a bright and bold image, while still reflecting their professional and experienced reputation. The site was also developed as a fully editable content management system for easy updating and maintenance by the Coastal Drilling internal team, while providing a fully responsive design for mobile and tablet viewing.

The site features a variety of photography including updated site photography by Amberlee Christey Photography of Morgantown, WV.

To view the full Coastal Drilling website, please visit www.CoastalDrillingEast.com.

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Leaping Into the FROG Cart Wrap

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The Stick Company was proud to partner with Ronald McDonald House Charities as part of their launch of the FROG cart. The FROG, standing for Family-Room-On-the-Go, is the first of its kind to be introduced as a partnership with WVU Medicine Children’s Hospital.

This cart helps provide the some of the benefits of the Ronald McDonald House on-site at the hospital such as snacks, games, toiletries, and crafts. In many situations, families are unable or choose not to leave the hospital during these difficult times, and so the FROG cart was created to help bring the values and comfort of the Ronald McDonald House to the hospital.

The Stick Company was challenged to design the look and feel of the cart. Knowing its purpose, designer Maria Ashenfelder went to work to create a design that immediately gained the attention of all those involved in the project. The design provided a light-hearted and pleasant look while remaining brand consistent and appropriate for the intended audience. In addition, a fuzzy little friend was added to the window, which was then used as a social media push that helped provide “Mac” with his name.

Once finalized, the wrap team took on this unique challenge, ensuring the details and added touches were implemented for the cart. The wrap utilized 3M materials to help ensure the quality and durability while at the hospital.

The cart was announced at a launch party at WVU Medicine Children’s with Executive Director – Cheryl Jones, and Ronald McDonald House Charities Executive Director – Eleanor Reigel. The launch was coordinated in conjunction with Volunteer Week, as an extended thank you to all the volunteers that donate their time to both Ronald McDonald House and to WVU Medicine Children’s Hospital.

The Stick Company was honored to have worked with both organizations and be included in such a valuable addition to the hospital. For more information, or to become involved with the Ronald McDonald House Charities, please visit their website at https://www.rmhcmorgantown.org/

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